LiveIntent CMO Kerel Cooper didn't start his career out in marketing.

Following stints in ad operations at companies including Earthweb, JupterMedia and Advance Digital, he moved on to LiveIntent where his career has evolved from platform development, to account management, product marketing, and now Chief Marketing Officer.

On this week's episode of Ad Ops All Stars, he talks about making the transition from ad ops to marketing, and shares advice for anyone considering doing the same.