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Carl Starkey is the Co-Founder of AWSM Sauce, the world's first sustainability focused sauce and condiment company. If that doesn't scream innovation, I don't know what does! Carl is an expert in all things CPG (consumer packaged goods). Carl provides an interesting perspective to the podcast as his expertise is in sending the consumer home with an excellent customer experience. Tune in and "ketchup" as we tap into this incredible company and venture!

On this episode, Carl and Zack discuss: 

• Delivering excellent customer service when the provider is not present
• Giving the brand a voice
• Allowing the guest to "fail"
• Understanding shelf life
• Product innovations
• More

Thanks, Carl!