What happens when one of the most trusted voices in experimentation sits down for a deeply honest conversation about growth, culture, learning, and unlearning?
Today, Julia and André talk with Kevin Anderson, curator of Experimental Mind, creator of Experimentation Jobs, and longtime experimentation leader at ING and Vista.

This is not just a conversation about A/B tests, it’s a conversation about how people, teams, and organizations learn and why experimentation is really a mindset we’re all born with.

Highlights:

• Why “data looks back but experiments look forward” and how experimenting generates new data instead of analyzing the past.

• The hidden cultural blockers that stop companies from becoming experimentation-driven and how to work with (not against) them.

• What kids teach us about experimentation: why we lose our natural experimental mindset as adults, and how to get it back.

• How experimentation reduces debates & politics by transforming opinions into testable hypotheses.

• The power of listening tours when entering a new company culture and how to “unlearn” your previous playbook.

• Building an experimentation career: Kevin’s path from analytics, to product, to fractional PM, to entrepreneur.

• How community accelerates growth and why conferences are actually “group therapy” for experimenters.

• Join us live at GMS 2026 in Frankfurt on June 16th, 2026 and connect with 700+ optimizers, experimenters, and growth professionals from around the world.

  
  

  Find Kevins Experimental Mind Newsletter here: https://experimentalmind.com/

  And Experimentation Jobs: https://experimentationjobs.com/