Becoming Preferred

Kevin Anderson - The Ghostwriter's Advantage: Buying Time and Expertise


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SEASON: 6 EPISODE: 8

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to helping you reach your highest professional potential. Today, we're talking about the ultimate business credential: the high-impact non-fiction book.

Our guest has mastered the art of turning expertise into intellectual property. He's a #1 national bestselling author himself, a Harvard-trained scholar, and the CEO of a firm that helps public figures and top professionals land deals with major publishers. He is the person leading literary agents and corporate leaders call when the message must be perfect.

Kevin Anderson is here to reveal the secrets to leveraging your knowledge. He'll show you why a quality book is the single most effective way to elevate your authority, attract premium clients, and transform your business model.

If you have a powerful message that needs to be heard, Kevin is the bridge between your expertise and the bestseller list. Let's learn how to make your book the foundation of your legacy. Join me for my conversation with Kevin Anderson.

Guest Bio:

Kevin is an accomplished ghostwriter, #1 national-bestselling author, editor, and entrepreneur with a wealth of industry knowledge and professional experience. He has worked with numerous bestselling and award-winning authors, prominent literary agents, Big-5 publishers, and a long list of public figures, successful professionals, and aspiring authors. He is also a contributing author by invitation to Publishers Weekly’s Book Publishing Almanac 2022: A Master Class in the Art of Bringing Books to Readers and the author of the #2 Wall Street Journal, #1 Barnes & Noble, and #1 Amazon bestseller, PhDone: A Professional Dissertation Editor’s Guide to Writing Your Doctoral Thesis and Earning Your PhD.

Both a creative writer and a scholar, Kevin earned his master’s degree at Harvard University with a concentration in literary theory and criticism. While at Harvard, he studied under Poet Laureate and critical theorist, Professor Michael D. Jackson, and honed the literary criticism skills upon which he built his career in the book-writing and editing business.

As CEO and Editor-in-Chief, Kevin oversees all operations at our firm. He enjoys working closely with clients and makes himself readily available by phone and email throughout the planning, ghostwriting, editing, and publishing process. He is an invaluable resource and dedicates his time and expertise generously to ensure our clients receive the best quality service in the industry.

When he’s not collaborating with authors, agents, and publishers, you may find him reading Nabokov, Cormac McCarthy, or Proust; surfing the northeastern shores; composing music; fishing for striped bass; debating philosophy; brewing Belgian-style beer; wakeboarding with his family and neighbors; or enjoying the arts, culture, and food of a faraway place. Of all life’s pleasures, Kevin most enjoys the adventures he shares with his wife and their four children.

Resource Links:

  1. Website: https://www.ka-writing.com/
  2. Product Link: https://www.ka-writing.com/book-coaching/

Insight Gold Timestamps:

04:29 The other misconception that a lot of people have with ghost writing...

05:59 We meet authors wherever they're at

07:43 It's not having a bestseller for bestseller's sake

09:09 Authority that comes with being a published author

11:01 From a credibility point of view for consultants, for coaches, entrepreneurs, it's a great lead in for that

13:38 I never advise clients, especially in the nonfiction space, that the goal should be making money on book sales

18:15 Nothing says authority or expertise like a book

21:02 Audio books have become extremely popular

22:34 The most important thing is that you have a really great product in the end and that you've done it the right way

23:13 You're not going to grow if you don't learn to leverage

25:07 Studies that show that 80% of of Americans have thought about writing a book, but less than 1% ever finish one

27:15 There's a lot of legal issues when it comes to using AI to write a book

29:30 In terms of writing good books, it has to have something to say that's meaningful

30:35 You can never edit yourself

33:30 The website's ka-writing.com

34:20 Never being afraid to try something new, never being afraid to fail, I think that's been a guiding principle through my entrepreneurial journeys in general

Connect Socially:

LinkedIn: https://www.linkedin.com/in/ghostwritereditorkevinanderson/

Facebook: https://www.facebook.com/KevinAndersonAssociates

X: https://x.com/KAWriting

Instagram: https://www.instagram.com/kawriting/

Email: [email protected]

Sponsors:

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

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Becoming PreferredBy Michael Vickers