Kevin Brown spent 20 years building a little-known family business into the number one brand in their industry with annual revenues reaching two billion dollars. Along the way, he has learned a thing or two about overcoming adversity, dealing with change, and creating a culture that drives organizational excellence and customer loyalty. He's the author of the bestselling book "The Hero Effect." On this episode, he shares with us his own story, the difference of positive thinking versus optimism, and how to rewrite the story of your life. To begin the interview, I asked Kevin where the idea of his book and work, The Hero Effect, came from.