Kevin Dixon is a massive advocate for MAPs, and in this episodes he shares how and why they work. He describes the importance and characterisitics of a true 'Champion' and why we need to use a tool to help customers buy.

Key insights include: buying is more difficult than selling, salesepeople sell change (but are also often resistant to it), and improving deal velocity and win rates.

Connect with Kevin on LinkedIn, and find your host Fred Copestake at linktr.ee/fredcopestake.