On this week’s episode of the Performance Delivered Podcast, our guest is Kevin O'Connor. Kevin is the Marketing Director at Scripted, an online marketplace that connects businesses with freelance writers who write content from blogs to white papers. 

Kevin will lead us through the aspects of working with freelance writers to develop a solid content marketing plan. Tune in now to find out…

• Which type of writer you need for your project 
• The key points to include in your content brief
• How to measure the success of your content marketing plan
• And more