In this episode of The Digital Download, , we sit down with Alex Abbott, a seasoned sales professional and social selling specialist. Discover how organizations can effectively implement social selling strategies and tackle pipeline challenges in the B2B landscape. Whether you're a sales leader looking to enhance your team's performance or an individual aiming to boost your brand, this episode is packed with actionable insights. Learn about measuring network growth, crafting humanized content, and building authentic relationships with your target audience. Don't miss out on these invaluable tips and strategies to elevate your social selling game!

Alex shares his extensive experience in leveraging social media to build relationships, establish trust, and drive business growth. As the architect of the conversational operating system, Alex provides practical advice on upskilling sales teams and measuring the right social media metrics. You'll hear about how to create conversations at scale, engage meaningfully on social platforms, and operationalize social selling for business success.

Enhance your understanding of vital KPIs such as network growth, follower growth, and the quality of your engagements. Alex's insights reveal how to measure the percentage of humanized posts and the significance of commenting and starting conversations. His benchmark studies shed light on how businesses can predict performance through social selling activities. This episode is a treasure trove of knowledge for anyone looking to optimize their social selling strategy and drive meaningful results.

Highlights -

07:10 Rethinking Social Selling Metrics

10:25 "Personal Brand in Social Selling"

38:09 "Build Trust Through Personal Stories"

44:40 "Reevaluating Traditional Prospecting Methods"

49:32 Building Trust in Buyer Relationships

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

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