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Key Buying Criteria: The Path to ‘Yes’
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why Key Buying Criteria get you to "Yes" in B2B.
Here are a few of the nuggets Sean covers:
- Why a focus on Key Buying Criteria can uncover a treasure trove of information.
- 9 key questions you need to ask competitor customers and current customers.
Love this podcast? Give us a review!
On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
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By Sean Campbell
5
3232 ratings
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why Key Buying Criteria get you to "Yes" in B2B.
Here are a few of the nuggets Sean covers:
- Why a focus on Key Buying Criteria can uncover a treasure trove of information.
- 9 key questions you need to ask competitor customers and current customers.
Love this podcast? Give us a review!
On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."