Key considerations when implementing an effective lead generation program.  In this podcast, Tony Secreto, Director of Sales Development Operations for Concept shares key things to consider when implementing a lead generation program.

A few of the items discussed in this lead generation podcast include:
1. Effective strategy
2. Defining your target market and audience
3. Data 
4. Content
5. Messaging
6. Multi-dimensional approach
7. CRM
8. Reporting
9. Management
10. Focus

Concept was formed in 2002 and is a lead generation company, focusing on outbound and inbound lead generation, digital marketing, email marketing, web development, SEO, CRM design and implementation, and more.  

Tony manages a staff of over 60 SDRs who perform lead generation services for companies.  Tony started his career with Concept as an SDR making outbound call.s.  He has been in the lead generation business for many years.  He manages some very large companies.

https://conceptltd.com/
LinkedIn: https://www.linkedin.com/company/dan-harsh-associates-ltd
Facebook: https://facebook.com/danharsh.associates
Website: https://www.danharsh.com/
Podcast: https://bifocal.buzzsprout.com/
Youtube: https://www.youtube.com/channel/UCN6Hd8E4nbJd6ncXg0yzRfQ?  
Instagram: https://www.instagram.com/danharsh.associates/?hl=en
Apple Podcast: https://podcasts.apple.com/us/podcast/bifocal/id1499876537 
Music: www.bensound.com