This audio discusses 3 key components of lead generation. These 3 key components are Assessment, Messaging, and Message Delivery. I discuss the need to make an accurate assessment of the market's needs, requirements, pains, and wants. Secondly, I discuss the need for us to make an accurate assessment of how our product or services meets the market's needs.
Once these assessments are made, we can then effectively craft our message that must resonate with the market. We must use terminology and communication they relate to. Lastly, I discuss the need for delivering your message using a multichannel approach.
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