Bifocal

Jeff Harsh, President of Concept, shares his views of how sales, marketing, and lead generation must all work together.  He discusses necessary steps to setup effective sales and marketing structures.  He talks about how the role of the marketing manager and the sales manager must for companies to be competitive and effective.

Joe Stephan, Director of CRM & Technology for Concept shares important considerations companies must think about when implementing CRM.  Joe discusses integration with accounting, marketing, service, and more.  Joe provides steps for companies to take when preparing for CRM implementation.

Jerrod Workman, Human Resource Manager and Controller for Concept discusses the impact COVID-19 has on Human Resources.  He discusses how working from home is going to impact both employers and employees moving forward.  He shares his thoughts on how recruiting will be effected and how the interview process may change.  He discusses how companies will evaluate leased office space and how that will change office structures, layouts, etc.

Nick Gillispie, Pastor in Bowling Green, Ohio shares his journey through his 15 years of christian ministry.  Nick shares his experiences working with Campus Crusade For Christ (CRU) and college kids at Bowling Green State University.  He details his missions trips and how he spent a full year in Germany.  He shares how COVID-19 has changed his current role as Community Life Pastor.  Nick goes into detail explaining the common struggles and questions college kids have regarding faith and God as they enter college. Nick shares how finding answers to these questions shapes and sets the direction of their lives.  Nick also shares his personal testimony and how he came to his faith.

Matt Pavlak went to college to become a Registered Nurse, RN.  After graduating and working for two years in the #1 hospital in the nation, Matt decided to leave his medical career to pursue full-time ministry with Young Life.  Matt shares his thoughts and feelings during that time and why he made the decision.  He shares how financially it was a huge change and how he had to raise his own money for his income.  Matt has a desire to work with and to share the Gospel with high school students.  You will enjoy this remarkable story.

Chris Woolf's unique story will catch your attention.  Chris is an author and a public speaker and shares her faith and her testimony across the country and even internationally.  She shares her experiences growing up in the Catholic church and the confusion it brought.  She shares how her journey to find happiness led her to pursue professional golf which ultimately led her to her husband of more than 35 years.  She walks through how she was a 3-time winner on Wheel of Fortune and how she survived a deadly accident when her car hit a train.  Chris has been a professional Server for more than 40 years. She ultimately shares how finding her identify in the Lord turned her life around.

Lauren Zak, Director of Account Development for Concept, shares common sales struggles companies experience.  Lauren is in front of all types and sizes of companies as she travels almost every week of the year to meet with customers and prospects. Some of the sales struggles Lauren shares include lead generation, lead management and qualification, CRM, and sales management. Lauren provides a lot of contrast points, real stories, and personal experiences.

This podcast discusses the challenges COVID-19 has placed on companies now and future challenges down the road. The main focus of this podcast discusses how to balance the reactive side of COVID-19 for businesses with how to be proactive during this time. Three main areas discussed in this podcast include; 1)the challenges the work from home will cause when companies are ready to bring the workforce back into the office; 2)sales and marketing demands, strategies and approach moving forward; 3)areas of technology that we have to address and consider to stay current with the new normal. Lastly this podcast discusses how COVID-19 has changed our customers and are we taking that into consideration as we plan our strategy moving forward.

Jason Wisener, Director of Production for Concept, shares how COVID-19 caused him to quickly adapt to managing a remote production staff.  He talks about how a work from home environment has drastically changed how his staff communicates and collaborates through the use of Microsoft Teams and Microsoft Stream. He shares how he was  challenged to modify his management style and reporting through Salesforce.com to manage a remote workforce.

This podcast discusses an interesting definition of sales.  This podcast goes into detail on the importance of defining sales for your organization and how to generate new sales from new customers. This podcast stresses how sales is the heartbeat of every organization, but contends many organizations don't treat it that way.  This podcast provides you with a litmus test for sales in your organization.  You will be challenged with some interesting thoughts after listening to this audio.