With 2023's Black Friday and Cyber Monday behind us, what key consumer signals did we see and how can they inform an always-on performance marketing strategy? In this session we will look at ecommerce data from millions of consumer events across hundreds of brands and reveal some key behaviors that marketers can latch onto to drive revenue year round.Wunderkind's Scott Schaen, VP Data and Analytics, along with David Freund, AVP Performance and Product Strategy, will bring to life data visuals and key insights so you can understand how to adapt a winning strategy for 2024. What you'll learn:

• How impactful were promotional deadlines on driving sales
• When consumers are most likely to opt-in for marketing messaging
• When to consider activating holiday and seasonal offers
• Why email and sms are the most engaging channels for ecom
• How an identity partner boost your existing efforts