Following his presentation at Gulfood 2012, Lee Linthicum, head of food research at Euromonitor International, discusses how packaged food manufacturers can thrive in an increasingly difficult global environment. In this episode of Globalcast, Linthicum reviews the four key elements that consumers are looking for from their food products. These include:

1. Taste
2. Indulgence
3. Health & wellness attributes
4. Convenience and easy preparation

 If food products can have these four elements, they have a better chance of succeeding in the global marketplace.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.