Several key trends are emerging in 2014 in the consumer foodservice market. For example, foodservice operators are no longer focusing on one or two key growth markets. Instead these companies are looking at smaller, up-and-coming markets such as India that may not offer immediate payback, but will be key for long term growth. Another trend is the reversal of some tried and true methods in fast food. In the past few years, fast food operators have attempted healthier options and premiumisation in an attempt to expand their consumer base. In 2014 however, many fast food operators are going back to basics, offering smaller menus at value prices.

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