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Keynote-DQ-A Smile and Story: Innovation and an Iconic Brand
Michael Keller, International Dairy Queen
DQ - A Smile and Story: Innovation and an Iconic Brand
How do you keep a 70 year old, iconic brand fresh and relevant? Start with the basics and work toward brand relevant innovation from there. DQ’s story is a good one for all marketers and advertisers trying to find growth and remain competitive in a cluttered marketplace and media space.
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By TimeScape Productions
5
11 ratings
Michael Keller, International Dairy Queen
DQ - A Smile and Story: Innovation and an Iconic Brand
How do you keep a 70 year old, iconic brand fresh and relevant? Start with the basics and work toward brand relevant innovation from there. DQ’s story is a good one for all marketers and advertisers trying to find growth and remain competitive in a cluttered marketplace and media space.