It's Not What You Say That Matters, It's What You Do. Paul Isakson- Brand Strategist and Marketing Innovation Catalyst

The continued growth of social media is forcing the marketing world to evolve. The tricky part is doing it right. In this presentation, you’ll learn a strategic approach to social media that connects your brand to people in ways that inspire them to work with you, not against you.

Beyond social media-John Olson

Social media isn’t a new concept. Tapping into consumer-driven dialogue enabled through online tools where people share opinions, experiences, reviews and countless other perspectives, is the same way they’ve done over dinner tables and backyard fences for years. Hear how OLSON is connecting people to brands through social circles.

Beyond the Hype: An Introduction to Social Media

Clockwork Active Media Systems-Nancy Lyons and Meghan Wilker - Geek Girls

“Social media” is the buzzword of the moment. But, what does it actually mean? Beyond the hype, how can people and businesses use these tools to connect with employees, clients and customers? The Geek Girls will give an overview of the social media sphere and discuss how to create a social media strategy that really works.

Dom Rossi, Magazine Publishers of America: Are you Leaving Money on the Table?

Today, agencies are being asked to “do more with less.” Understanding precisely which media delivers on that directive and at what cost, is more important now than ever. This presentation takes an insightful look at media performance with cross-media ROI analytics and “best practices” that optimizes the purchase funnel and turning “intent into action.”

After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns- Benjamin Rudolph, Search Discovery

90% of the success of your online marketing campaigns has to do with your website, not the marketing. Using web analytics to tend to the site is, therefore, what's most important. Session attendees will learn actionable tips to help them optimize their website to maximize conversions after the click.

Launching a Revolution: Marketing FlexPerks Visa Reward Cards Bob Daly, US Bank-Launching a Revolution

This is a story of a new breed of travel reward credit cards. A story about overcoming odds and surpassing established players with bigger budgets. It's the tale of a company that listened to its customers and responded with products and a marketing campaign that resonated. It's the story of launching FlexPerks Visa

Innovating to Address the New Consumer of Today Bahram Akradi-Lifetime Fitness

The current economic meltdown has permanently reshaped today’s increasingly discerning consumer. More than ever before, attracting and retaining customers demands innovative new approaches that deepen relationships, enhance connectivity and deliver real, meaningful value. In the face of a sustained economic headwind, businesses must invest in strengthening customers’ experience and results. Those who otherwise rely upon conventional wisdom face a recipe for failure, not success.

Marketing Momentum: How to Generate Consistent Growth - Steve McKee, Mckee Wallwork Cleveland

One of the most difficult aspects of business is generating consistent growth. Companies are continuously challenged by a host of factors ranging from natural market forces to destructive internal dynamics. In an engaging style filled with current examples, Steve McKee offers practical advice about how the marketing perspective can help you overcome the dynamics that hinder growth.

Jonathan Salem Baskin, Author, Speaker and Chief Heretic

Branding in a Post-Branded World

If we truly want to realize marketing ROI, we need: (1) a new definition for brands, and (2) novel approaches to delivering them. The old approaches simply don’t work, no matter how expertly and creatively they’re repurposed; we live in a post-branded world, and our plans for 2010+ should reflect this new reality.

Michael Keller, International Dairy Queen

DQ - A Smile and Story: Innovation and an Iconic Brand

How do you keep a 70 year old, iconic brand fresh and relevant? Start with the basics and work toward brand relevant innovation from there. DQ’s story is a good one for all marketers and advertisers trying to find growth and remain competitive in a cluttered marketplace and media space.