Most pros chase guests, virality, and sponsors. This keynote flips it.

I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.

📌 Jump In Here:

0:00 - Beginning

0:35 - Origin story

2:45 - Best Buy haul → first pod

4:22 - First guest → Upwork idea

6:30 - First $80 win

8:12 - “Are you the podcast guy?” → $5K

9:30 - Run your pod like a business

10:58 - Plan

11:43 - Podcasts as content systems

13:03 - The 4-5-1 system

13:53 - Case study: Yuri

17:46 - Biggest mistake for newcomers

19:05 - Ask your audience

20:08 - Month-5 inflection

21:23 - Intentionality exercise

23:28 - Monetization case: Dave & Paul

26:03 - The B2 framework: Beliefs → Behaviors

28:50 - Packaging that attracts/repels (examples)

30:10 - My results with 4-5-1

30:45 - Connect + Q&A

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

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