August 29, 2024: Ian Koniak, Founder and CEO of Untap Your Sales Potential, discusses the nuanced world of selling to the CIO. What does transitioning from a transactional salesperson to a strategic partner take? How do the pressures of sales quotas impact mental health, and how can sales professionals find fulfillment beyond monetary success? Ian shares his journey from a high-performing, yet unfulfilled sales career to building a purpose-driven coaching business, offering insights into the discipline, empathy, and mindset required to thrive in enterprise sales.

Key Points:

• 03:27 From Salesperson to Strategic Partner
• 11:02 Sales Strategies and Personalization
• 17:39 Hyper-Personalization in Sales
• 22:41 From Sales Rep to Sales Coach
• 29:17 Scaling a Coaching Business

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