Is Page A out-ranking Page B for the same desired target term? If so, then you're dealing with keyword cannibalization.

Out here, Sameer Panjwani talks about the 3 things you could do in dealing with keyword cannibalization issues. He also talks in brief about how you could go about "Page-Keyword Mapping" to prevent keyword cannibalization in the future.

A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/dealing-with-keyword-cannibalization/

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