Keyword Cannibalization: What is it?
Keyword cannibalization is not a new term for those who are into website development and SEO services.
Keyword cannibalization is a common SEO problem that happens when a website uses the same or similar keywords on multiple pages.
This can make the pages compete with each other for search engine rankings, making it harder for any of them to rank well. As a result, the website’s overall SEO performance can go down.
The problem with keyword cannibalization is that it makes it hard for search engines to figure out which page is the most relevant for a particular search query. This can make it hard for people to find the website and keep it from reaching its full search engine ranking potential.
When multiple pages on a website target the same or similar keywords, search engines may not know which page to rank for that keyword.
As a result, none of the pages may rank well, which can hurt the website’s visibility in search results.
Also, having multiple pages that target the same keyword can dilute the link equity of the website, which can hurt its ability to rank well for that keyword.
So, it’s important to find and fix keyword cannibalization problems as soon as possible to make sure that your website is doing as well as it can in search engine results.
Why Keyword Cannibalism is Detrimental to SEO?
Keyword cannibalization can hurt SEO in several ways. First, it can cause competition between pages on a website for search engine rankings, making it hard for any of them to rank well. This can make it hard for people to find the website and keep it from reaching its full potential in search engine rankings.
Second, it can confuse search engines, making it hard for them to figure out which page is the most relevant for a specific search query. This can make the user experience bad, as search results may show irrelevant or low-quality pages.
Third, it can dilute the link equity of the website, which can hurt its ability to rank well for that keyword. Link equity is the value that is passed on to a website through links from other websites. When multiple pages on a website target the same keyword, the link equity is spread thin among those pages. This makes the links less useful and makes it harder for the website to rank well.
Lastly, it can hurt the website’s brand reputation because users may see irrelevant or low-quality pages in search results, which can make them unhappy with the website.
In short, keyword cannibalization can lower a website’s visibility, ruin the user experience, dilute link equity, and hurt the website’s brand reputation. It’s important to find and fix keyword cannibalization problems as soon as possible to make sure your website is doing the best it can in search engine results.
Know more:- https://www.1solutions.biz/keyword-cannibalization-how-to-solve/
