Andy Chadwick, confounder of Snippet Digital, joins the podcast to chat about the state of keyword research:

*How keyword research has changed

*What it means to properly do keyword research these days

*How to find real opportunity doing keyword research

Andy goes deep into his processes and shares his outlook on keyword research. From taking a broad look at a topic to properly categorizing relevant keywords, Andy takes a staunchly topical and "content gap" approach to keyword research by using some incredible tools he developed!