Artists Soar

Keywords and Collections: Navigating the Art Marketing Landscape

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In this episode, artists Rachel, Julie, and Stephanie just chat about why and how Stephanie does marketing research before she starts an art project, a blog post etc., and the intention behind painting collections.

If you have a question you'd like us to discuss feel free to  email us at [email protected]

Key Talking Points
  • Some keyword research tools Stephanie uses: Sale Samurai, MerchInformer, Ubersuggest, (affiliate links).
  • Research how other artists prepare for collections.
  • Although not specifically stated: you can research other artists without comparing your art to their art - instead compare the processes. 
  • Remember who you are trying to marketing to.  Talk about it in terms of how it can mean something to them, so they can relate to the piece. 
  • Not every piece has research ahead of time, sometimes it is just about the painting... 
  • Random topics:
    • Grocery prices
  • Email feature on Shopify

    • We'd love to hear from you, what are your thoughts on what we chatted about,  Email us at [email protected] 

     

    Rise with us! On Artists Soar!

     

    Our Websites and Shops

    Are you an avid reader?  Then sign up for Rachel's newsletter here: https://bubblybibbly.com/

    Love illustrations and bright colors?  Then sign up for Jule's newsletter here: https://www.juliemstudios.com/

    Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter

    Got a Listener Question? 

    Email us at: [email protected]

     

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