Lego says it will work to rid its toys of harmful gender bias.
"The benefits of creative play such as building confidence, creativity and communication skills are felt by all children and yet we still experience age-old stereotypes that label activities as only being suitable for one specific gender," Julia Goldin, Lego's chief marketing officer, said in a statement, adding, "At the LEGO Group we know we have a role to play in putting this right."
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