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Khanyile Dlamini :Why Low-Quality Links Are Hurting SEO (And What to Do Instead)
In this episode of E Coffee with Experts, Austin Willman sits down with Khanyile Dlamini, Sr. SEO Strategist at New Standard Digital and a seasoned SEO strategist with big-brand experience at companies like Grubhub and agencies like Single Grain. KD breaks down the truth behind AI overviews, LLM optimization, and how technical fundamentals still drive results in 2025.
From schema markup to LLM.txt files, we explore the essentials that help businesses stay visible in search. He shares how AI-powered tools like Replit are enabling agencies to build client-ready tools in minutes, why content repurposing is a must-have strategy, and how short-form video fits into “Search Everywhere Optimization.”
We also dive into what’s holding brands back, like low-quality link building, and the small, high-impact changes (think FAQs, key takeaways, and trust signals) that can lift traffic fast.
If you’re ready to adapt, automate, and amplify your SEO strategy, this conversation is your playbook for the year ahead.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:34: Introduction
00:34 - 01:38: Is SEO Dead in 2025?
01:38 - 04:23: The Core SEO Fundamentals That Still Drive Results
04:23 - 07:34: Agency vs In-House SEO
07:34 - 07:59: Speaking the Language of Business
07:59 - 12:59: Using AI Tools Like Replit for SEO
12:59 - 16:44: Automating Content Creation with AI
16:44 - 20:58: Beyond Blogs – Video, Repurposing & Search Everywhere
20:58 - 23:41: Outdated SEO Tactics That Hurt More Than Help
23:41 - 26:35: Scaling PR & Publisher Outreach with AI Workflows
26:35 - 29:16: Small Changes That Boost SEO Fast
29:16 - 30:13: Where to Find KD Online
30:13 - 31:36: Final Thoughts – SEO Is Not Dead
https://www.linkedin.com/in/khanyile-n-dlamini/
https://www.newstandard.digital/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E Coffee with Experts, Austin Willman sits down with Khanyile Dlamini, Sr. SEO Strategist at New Standard Digital and a seasoned SEO strategist with big-brand experience at companies like Grubhub and agencies like Single Grain. KD breaks down the truth behind AI overviews, LLM optimization, and how technical fundamentals still drive results in 2025.
From schema markup to LLM.txt files, we explore the essentials that help businesses stay visible in search. He shares how AI-powered tools like Replit are enabling agencies to build client-ready tools in minutes, why content repurposing is a must-have strategy, and how short-form video fits into “Search Everywhere Optimization.”
We also dive into what’s holding brands back, like low-quality link building, and the small, high-impact changes (think FAQs, key takeaways, and trust signals) that can lift traffic fast.
If you’re ready to adapt, automate, and amplify your SEO strategy, this conversation is your playbook for the year ahead.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:34: Introduction
00:34 - 01:38: Is SEO Dead in 2025?
01:38 - 04:23: The Core SEO Fundamentals That Still Drive Results
04:23 - 07:34: Agency vs In-House SEO
07:34 - 07:59: Speaking the Language of Business
07:59 - 12:59: Using AI Tools Like Replit for SEO
12:59 - 16:44: Automating Content Creation with AI
16:44 - 20:58: Beyond Blogs – Video, Repurposing & Search Everywhere
20:58 - 23:41: Outdated SEO Tactics That Hurt More Than Help
23:41 - 26:35: Scaling PR & Publisher Outreach with AI Workflows
26:35 - 29:16: Small Changes That Boost SEO Fast
29:16 - 30:13: Where to Find KD Online
30:13 - 31:36: Final Thoughts – SEO Is Not Dead
https://www.linkedin.com/in/khanyile-n-dlamini/
https://www.newstandard.digital/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]