Kia Arian is the creative force behind Zine, a boutique marketing agency that helps attorneys, entrepreneurs, and service-based professionals turn leads into loyal fans through high-touch, high-trust, human marketing. Since 2005, Kia has championed the power of tangible marketing, newsletters, postcards, books, magazines, and “shock and awe” packages to break through digital noise and build lasting client relationships. By blending timeless strategy with soulful storytelling, her agency creates printed campaigns that feel like a gift, while delivering meaningful, measurable results.

In this episode, Leonard and Kia discuss:

• Why marketing in trust-based industries has become commoditized and how professionals can truly stand out
• The strategic power of print marketing in a digital-first, overcrowded landscape
• How storytelling and personal brand create trust without violating compliance rules
• Why do most professionals underprice their work by selling process instead of outcomes
• How advisors and attorneys can increase retention and referrals by going deeper with existing clients

Key Takeaways: 

• In highly competitive, trust-based industries, shouting louder online is no longer effective; differentiation comes from clarity, presence, and personal story.
• Print marketing works precisely because fewer professionals are willing to use it, making it less crowded and more impactful.
• Professionals don’t need better tactics; they need better positioning rooted in outcomes, not processes.
• Personal story is not unprofessional. It is the most powerful trust-building asset a fiduciary or attorney has.
• Raising fees becomes possible when clients buy transformation and clarity, not documents or transactions.

“Your story is the most powerful asset you have.”

- Kia Arian

Connect with Kia Arian:

Website: www.zinemarketing.com 

LinkedIn: https://www.linkedin.com/in/kiaarian/ 

Facebook: https://www.facebook.com/kiaarian

Instagram: https://www.instagram.com/karia_baby/ 

Podcast: The Results-Driven Life by Design

Other Resources: https://www.zinemarketing.com/practice_areas/brand.cfm, https://www.zinemarketing.com/reports/the-zine-newsletter-package.cfm, https://www.zinemarketing.com/practice_areas/books-and-guides.cfm 

Email: [email protected] 

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: [email protected]

Show notes by Podcastologist: Francine Poblete

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.