Chef Michael Saroop turned a $5 corn soup opportunity at Mazi nightclub into CMS Events and a growing culinary portfolio connected to Bowl Bites, Slaps Deli & Grill, and BK Hooked.
But this episode is not only about food. It is about what happens when a talented chef must become a businessman.
Michael joins the KIC Back Podcast to explain how a small corn soup idea developed into catering, restaurants, luxury events, and multiple business concepts. He shares the difficult transition from personally cooking everything to building recipes, systems, teams, and experiences that other people can execute.
Michael opens up about the early payroll mistakes that cost the business thousands of dollars, the pressure of investing without seeing an immediate return, the moments when he considered quitting, and the criticism he had to learn not to take personally.
He also discusses why he searches for “diamonds in the rough” when hiring, how his wife supported the vision while he built the businesses, why community matters more than simply going viral, and why not every customer is the right customer.
The conversation also gets into Caribbean food, Trinidad doubles, pepper, roti, lime wash, luxury catering, the realities of the restaurant industry, sourcing seafood from Hunts Point, influencer marketing, and what Michael would do differently if he were starting again.
This is the story behind the food and the machinery behind the success.
In this episode:
• The $5 corn soup that started everything
• Moving from chef to business owner
• Building recipes and systems for multiple kitchens
• The $11,000 weekly payroll mistake
• Hiring and developing overlooked talent
• Handling criticism without taking it personally
• The truth about restaurant profit and expansion
• Building Bowl Bites, Slaps, BK Hooked, and CMS Events
• Creating luxury Caribbean event experiences
• Marriage, fatherhood, sacrifice, and entrepreneurship
• Marketing restaurants through community and social media
• Michael’s advice for anyone opening a restaurant
Watch the full episode and tell us which lesson from Michael’s journey stood out to you the most.
Subscribe to the KIC Back Podcast for more conversations about Caribbean culture, business, entertainment, identity, community, and the people building something meaningful.
This episode is sponsored by Shop Caribbean.
Shop Caribbean delivers Caribbean groceries, household products, and familiar brands directly to your home.
Shop Caribbean: @shopcaribbeannyc
Follow Chef Michael Saroop: @chef_saroop
CMS Events: @cms_events
Bowl Bites: @bowlbitesnyc
BK Hooked: @bk.hookd
Follow KIC Back: @KICBackPodcast
Instagram: @kicbackpodcast
TikTok: KIC Back Podcast
YOUTUBE CHAPTERS
00:00 Meet Chef Michael Saroop
00:46 Shop Caribbean and the Five Roses Flour Debate
04:00 The Corn Soup That Took Over Richie’s Wedding
06:01 Why Trinidad Doubles Taste Different
09:37 From Trinidad to Philadelphia, Florida and New York
11:11 The 3 A.M. Corn Soup That Started Everything
14:46 Family Roots, Written Recipes and Kitchen Systems
17:02 Cooking Food Versus Running a Business
20:32 Why Michael Hires Diamonds in the Rough
21:37 The $11,000 Weekly Payroll Mistake
23:14 The Reality of Wanting to Quit
25:07 The Comment Michael Never Forgot
28:51 Steak, Lime Wash and Caribbean Flavor
31:00 Building the Caribbean Alternative to Chipotle
31:55 The Strategy Behind Slaps
33:25 How BK Hooked Entered the Portfolio
38:16 Opening a Restaurant for a Tough Food Community
40:51 Building Community Beyond the Restaurant
41:49 How CMS Events Became a Luxury Experience
45:06 Marriage, Fatherhood and the Hidden Cost of Building
47:42 The Chef Who Inspired Michael’s Biggest Vision
48:34 Designing an Unforgettable Luxury Puja
51:33 Why Chefs Often Do Not Eat After Cooking
54:32 The Business of Supplying Hundreds of Pounds of Shark
58:48 Inside Hunts Point Market at 2 A.M.
1:01:47 How Michael Sells the Experience
1:03:19 Why Not Every Customer Is Your Customer
1:06:36 Influencers, Marketing and Viral Growth
1:09:17 Michael Outside the Kitchen
1:11:05 The Final Four
1:12:01 Advice for Anyone Opening a Restaurant
1:14:25 What Michael Would Build Differently
1:17:05 The Food Finally Hits the Table
HASHTAGS
#KICBackPodcast #ChefMichaelSaroop #CaribbeanEntrepreneur
YOUTUBE TAGS
Chef Michael Saroop, Michael Saroop, Chef Michael Sarup, CMS Events, Chef Michael Saroop Events, Bowl Bites, Slaps Deli and Grill, BK Hooked, KIC Back Podcast, KICBack Podcast, Caribbean podcast, Indo Caribbean podcast, Trinidadian chef, Caribbean chef, Caribbean entrepreneur, restaurant business, food business, catering business, luxury catering, Caribbean food, Queens restaurants, Brooklyn restaurants, Ozone Park food, entrepreneurship podcast, small business podcast, West Indian culture, corn soup, Trinidad doubles