Kick-Arse Employer Brands - The Podcast

Cassandra Hoermann, Talent Consultant, Advisor and Partner, delves into the complexities of building a strong employer brand during times of growth, maintaining authenticity while evolving, and the significance of feedback and reviews on a company’s reputation.

Neil Daly, Global Head of Employer Brand & HR Communications at RWE, talks about the benefit of linking with HR comms, measuring success, and centralising an EVP across multiple operational companies.

Rich Sheridan, CEO and Chief Storyteller at Menlo Innovations (and author of Joy Inc. and Chief Joy Officer) joins us for a meandering chat. We talk about building a culture free from fear, the power of storytelling in the office, and the benefits of making two people share one computer.

Georgia Pickles, Employer Brand Manager at Cleo, talks about competing with tech companies with a larger budget, getting inspiring stories from busy people, the power of speedy blogs and much more.

Marcus McNeilly, Global Employer Brand & Attraction Lead at Primark, talks about being an internal journalist, empowering local teams to flex messaging to markets, and the desire to create colleague influencers.

Erik Rivas, Head of Employer Branding & Recruitment Marketing at Police, talks about fronting up to difficult news, getting the board on side, and how to measure success.

A collection of the top employer branding tips from season 2 guests in one episode – and all in under 22 mins. Season 3 coming soon!

Lina Lotta Landgraf, World-of-Work Storyteller at AEB, talks about her move from personal branding to employer branding, her thesis on career websites, and building an employer branding community.

James Ellis, best-selling author and Employer Brand Nerd at Employer Brand Labs, talks about getting better talent (not more), finding your real match, and the importance of showing your bad side.

Mike Davidson, Employer Brand Specialist at Specsavers, shares tips on engaging Gen Z and talks about using employer brand content to add value to candidates thinking about the next steps in their career.