After an 18-month break, the Kick Ass podcast is back! In this episode, I (Anna Pumer, hi) catch you up on life (mini romance update!), health (and my many hospital visits) and work (it's been busy when I haven't been binging Desperate Housewives), and share fresh marketing ideas for wedding photographers in 2025. From tapping into nostalgia with camcorders and film vibes, to leaning into editorial storytelling and staying true to your creative voice, this is all about finding inspiration without selling out.

• Personal catch-up: life, health, and business updates

• 2025 wedding photography marketing ideas

• Using nostalgia (camcorders, film, imperfections) and tech to book more couples

• Editorial style photography - do we have to?

• Staying authentic and avoiding the pressure to “sell out”

  
  

  If you’re not already a member of my fab community, come in and join us! We have hangout Zooms, co-working, courses, workshops, business and marketing templates, quick wins and loads more to get you more awesome bookings! https://kickassphotographers.com/join/

I tell the story about a huge wardrobe malfunction I had right before a wedding last weekend, as well as chatting about why imperfect and pretty downright crappy content is better than being slick on social media.

Plus, how a massage therapist accidentally taught me about the scarcity mindset in marketing.

Then I share a top tip at the end about not getting your emails sent to spam when you get enquiries!

This week I chat about:

The Google Business Profile drama happening in the wedding photography industry this week

A hot Insta tip from our latest workshop, plus a fab Instagram insight from one of my couples

A couple of fun tips to take to your next wedding: how to make the group shot, cake cutting and reception entry photos way more exciting for you and everyone else!

Join the gang and learn loads of business-boosting stuff, and hang with me more often! https://kickassphotographers.com/join/

This week I chat about:

Achieving your dreams

Aftershoot's masking tool

An unhappy bride ripping into her photographer on Tik Tok

Looking after yourself on a wedding day

How it’s ok to turn clients away if they don’t feel right for you, and dealing with unhappy clients

Coworking with other wedding photographers

Tips for shooting proposals - plus a funny story...

Windy group shots - what to do

Tips for bossing people around for group shots

Benefit of doing Instagram stories at a wedding

Why I'm in love with Aftershoot - then vs now

Now... I'm off to Yestival!

Join us! https://kickassphotographers.com/join/

I'm back BABY! I've missed podcasting, and this was so much fun.

It's been a while! I'm now doing the podcast solo, but will go into all the details in this episode...

I also chat about working solo and telling my couples about my break up, my house moving drama, plus a hot SEO tip about the future of SEO and what you need to do about it (hint: keywords can do one!). I also share my Premier Inn hack, how I deal with rainy weddings, and how I dealt with being asked a tricky question during a client Zoom.

I'm planning to record a new episode every week for you to listen to on your way to weddings or while you're culling and editing to keep you company.

You can join the membership at https://kickassphotographers.com/join/

We also talk about:

Toxic positivity of goal-setting

What to do instead of setting goals that actually impacts your business

The super fun way Anna reflects on the past year - and how you can do it too

Why we think wedding Instagram posts bomb

A super simple SEO tip

Doing things just for you, not social media

Lower back pain and how our camera gear fixed it

Why Christmas is a bit pants

Why we won't make new year's resolutions

Anna's 90s-themed birthday party plans

Todd's excellent new skin regime

Sony vs Fuji - why we switched and why we (kind of) went back

My super snazzy red skin preset for Lightroom

Why photographers need new hobbies

Why we think Instagram is dying for wedding photographers

I don't care about grid aesthetic - so what?

Join us and hang with us more often: https://kickassphotographers.com/join/

Buy cool slogan hoodies: https://kickassphotographers.com/shop/

In this episode, we chat about a few of the best ways to earn winter income as a photographer and answer a member's question about selling mini-sessions.

We chat about:

The Zoe health plan I'm on, and the interesting results

Groom prep vs bride prep vibes

Having to get cover for a wedding thanks to getting Covid

Being scared of going into London for a wedding

A (very hot) wedding we shot at Asylum London with half the day in a black unlit basement

Why a Day in Detail form makes all the difference to a wedding day

What happens when your camera freezes mid-wedding

Missing important moments at a wedding

The best camera belt ever

Shooting live tattoos on a wedding day

Finding old family movies and important things to capture at a wedding

The upcoming Kick Ass Alton Towers trip

Taking time off and delivering weddings late

Air miles and travel tips

Recent street photography workshop - our fave lessons

How to make travelling way more fulfilling and unique

Join us at https://kickassphotographers.com/join/

Want more wedding photography bookings and new friends? Join the Kick Ass Photographers membership! https://kickassphotographers.com/join/