In this episode of Kickin’ Assets, we sit down with Cory Couture, former Division I and NFL athletic trainer and co-owner of Trifecta Sports Therapy, to unpack his journey from small-town Louisiana to some of the most elite athletic environments in the world and how that path ultimately led him into entrepreneurship.

Cory reflects on growing up in Patterson, Louisiana, where sports shaped his life early on, and how that passion led him to LSU’s athletic training program. From there, he found himself inside powerhouse programs and professional locker rooms, including the Tampa Bay Buccaneers (during their Super Bowl run), Florida State under Bobby Bowden, and the Carolina Panthers. Along the way, he worked alongside legendary coaches, top tier medical staffs, and elite athletes absorbing lessons in leadership, innovation, and care that would later shape his business philosophy.

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In this episode of Kickin’ Assets, we sit down with Baton Rouge photographer Jordan Hefler to explore her journey from creative kid with a camera to a sought after professional working across portraits, concerts, and editorial photography.

Jordan shares how growing up immersed in art and music shaped her eye, why social skills matter just as much as technical skill in photography, and how shooting live concerts and sports sharpened her ability to capture moments you can’t control. We dive into her time at LSU, the realities of making a living as a creative, and how experimenting with lighting helped her redefine her style and avoid burnout.

From Taylor Swift concerts to bold, personality-driven portraits, Jordan breaks down what it takes to build a sustainable creative career and why helping people feel comfortable in front of the camera is just as important as the final image.

Whether you’re a creative professional, entrepreneur, or someone curious about the business behind photography, this episode offers a candid look at turning passion into a profession.

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In this episode of Kickin’ Assets, we sit down with Dr. W. Alan Coulter organizational psychologist, educator, and lifelong student of human behavior for a wide-ranging conversation on leadership, work, and what it truly means to build organizations that last.

Dr. Coulter shares his journey from a lower-middle-class upbringing in Texas to earning a PhD and spending decades coaching leaders, teams, schools, and public institutions. Along the way, he unpacks why work is so deeply tied to identity, why most organizations fail to measure what actually matters, and how leadership has evolved from top-down authority to distributed collaboration.

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In this episode of Kickin’ Assets, we sit down with Toby Massengale entrepreneur, investor, and EOS Implementer to explore what it really takes to build a durable business and a healthy leadership team. Toby shares his journey from growing and exiting a successful landscaping company to guiding founders through the Entrepreneurial Operating System (EOS).

Through honest stories and hard-earned lessons, Toby breaks down why grit matters more than talent, how trust is the foundation of every great team, and why the best leaders learn to slow down, let go, and surround themselves with people who are stronger where they are weak.

This episode is a masterclass in leadership, humility, and long-term thinking. Perfect for founders, operators, and anyone navigating growth without losing themselves in the process.

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In this episode of Kickin’ Assets, former MLB pitcher Josh Wall shares the remarkable story behind his transition from professional baseball to becoming a multi-business entrepreneur. From being drafted by the Los Angeles Dodgers out of high school, grinding through years in the minor leagues, tasting the big-league dream, and ultimately choosing a new path Josh’s journey is rooted in resilience, humility, and relentless work ethic.

Josh’s story is a masterclass in reinvention. Whether you’re an athlete, entrepreneur, or anyone standing at a crossroads, his journey proves that discipline, belief, and persistence can carry you from one dream to the next.

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In this episode of Kickin’ Assets, we sit down with Stuart Gilly a contractor, business leader, and straight-shooting family man whose story is rooted in grit, gratitude, and doing things the right way. Stuart shares how growing up in a small town shaped his values, why humility beats ego in business, and how staying true to your word builds more trust than any marketing strategy ever could.

Stuart’s story is a refreshing reminder that real success isn’t flashy, it’s built one honest decision, one hard day’s work, and one meaningful relationship at a time.

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In this episode of Kickin’ Assets, we sit down with Coach Carey Ourso — former state championship baseball coach turned entrepreneur and author,  — to unpack the lessons that shaped his success on and off the field.

Coach Carey shares how his journey through coaching, tragedy, and entrepreneurship taught him the power of faith, perseverance, and people-centered leadership. From growing a cleaning franchise from $500K to over $5 million, to inspiring others through his book Victory Shadow, Carey’s story is a testament to resilience and purpose.

Coach Carey’s message is one of hope, grit, and gratitude — reminding us that no matter how many times life knocks you down, it’s always about how you get back up.

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In this episode of Kickin’ Assets, we sit down with Jonah Fry, Owner and Creative Director of Lettuce Media, the production company behind this very podcast. Jonah shares his journey from making skate videos as a teenager to leading one of the Gulf South’s most innovative video production teams.

He opens up about how Lettuce Media began, the lessons learned through creative entrepreneurship, and how structure, teamwork, and the EOS system have helped shape their growth.

Jonah’s story is an honest, funny, and inspiring look at what it takes to balance art and business—and to keep growing no matter what season you’re in.

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In this episode, West down with Jenny Ruggerio, Executive Vice President of Finance at Enfra, to talk about leadership, technical accounting, and the power of empathy in management. From implementing ASC 606 to guiding her team through major ERP overhauls, Jenny shares how she built a thriving finance organization rooted in autonomy, trust, and servant leadership.

They dive into Jenny’s journey from Big Four accounting to executive leadership, her approach to mentoring and growing her team, and how she’s breaking stereotypes as a female executive in the construction and energy industry. Whether you’re a finance professional, leader, or just passionate about people-centered business, this episode offers practical insights on resilience, growth, and leading with heart.

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In this episode of Kickin’ Assets, we sit down with Christy Baker, Employee Benefits Advisor at NFP, to talk about the power of persistence, networking, and authentic relationship-building in business. Christy shares her journey from launching nutrition programs to leading in corporate sales, and how she’s mastered the art of staying top-of-mind with clients through trust, consistency, and massive action.

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