In this episode of Kickin’ Assets, we sit down with Baton Rouge photographer Jordan Hefler to explore her journey from creative kid with a camera to a sought after professional working across portraits, concerts, and editorial photography.
Jordan shares how growing up immersed in art and music shaped her eye, why social skills matter just as much as technical skill in photography, and how shooting live concerts and sports sharpened her ability to capture moments you can’t control. We dive into her time at LSU, the realities of making a living as a creative, and how experimenting with lighting helped her redefine her style and avoid burnout.
From Taylor Swift concerts to bold, personality-driven portraits, Jordan breaks down what it takes to build a sustainable creative career and why helping people feel comfortable in front of the camera is just as important as the final image.
Whether you’re a creative professional, entrepreneur, or someone curious about the business behind photography, this episode offers a candid look at turning passion into a profession.
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