Whatever you love, do it. Make content to give your best advice about it, tell stories about it, speak on your journey, your process.
This is what I do with fitness, kickboxing, my podcast, and sportscards. Do many things for free without expectations, but because it feels good and the karma and putting people on is just the right thing to do
There's a lot you're leaving on the table if you're not making content around the things you love doing.
You love hair, t shirts, trains, motorcycles, chips, bbq? Do it everyday. Talk about it. New merch
https://shop.spreadshirt.com/jasonwttw/