In our conversation with Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles, she talks about adapting to the always changing ecommerce world, new technologies, and innovations. Woo also shares how Aerosoles implemented SMS marketing and its impact on  Aerosoles’ strategy. What is one piece of advice from Woo?  She encourages everyone to experiment with marketing. Learn more about slowing down in our fast-paced world and more tips for ecommerce in this week’s episode of Ecommerce Innovators.

[00:37] Introduction

[01:50] Kim’s background

[04:36] Innovation on the customer front

[06:43] Ecommerce growth and technology

[09:15] Challenges to new marketing channels

[12:34] Living in a fast-paced world

[16:27] Innovation: small and large

[20:02] Short vs long game decisions

[21:40] Growing your brand on ecommerce

[23:28] Top leadership principle

[24:46] Bias for action

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