Kickstart Your Week

Join us as we breakdown some of our favorite Super Bowl ads from this year. This episode pulls back the curtain on big-brand maneuvers, revealing how they can be scaled for small and medium-sized businesses. From the importance of generating pre-launch buzz to the clever use of witty humor, this episode can help you with creating content that's not just seen but felt. We dive deep into some of the common themes from this year's big game, covering everything from big celebrities to dark humor and nostalgia.

We  analyze how brands can create memorable moments with giveaways and how these initiatives can evoke a wide range of reactions. Whether you're crafting your first campaign or looking to refine your approach, we hope these breakdowns give your marketing efforts that championship edge.

Didn't see one of the Super Bowl ads we talked about?
Check out these links to watch along:
Michael Cerave
Paramount + "Football Shaped Head"
DoorDash Promo Code
Can't B Broken "Beyonce"
Game Time Glow "Cetaphil"
Jennifer Aniston and David Schwimmer Forget "Uber Eats"

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Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Have you ever wondered how the bond of family can weave its way into the fabric of entrepreneurship? Tune into Toucan Talks this week for an intimate conversation with Sherry and Carmin Black, the mother-daughter powerhouse whose stories will inspire you. Sherry, an interior design maven with years of wisdom, alongside Carmin, whose fresh take on the fashion industry following her shift from Half United to her own brand, open up about the highs and lows of their business ventures, including their joint retail endeavor.

Strap in for tales of challenge and triumph as discuss the gritty realities of entrepreneurship. Carmin opens up about a sudden shift in her career trajectory. Through these candid discussions, we highlight the power of second chances and the importance of aligning business with a deeper sense of purpose. So, whether you're a seasoned business owner or a newcomer to the entrepreneurial scene, there's something in this episode for you – an honest, no-holds-barred look at the resilience it takes to navigate the unpredictable world of business and the faith that sustains us through it all.

You can find Carmin and Sherry's retail store here:
(In the Cargo District across from the Starling and next to Cheesesmith)

Connect with Carmin and Sherry:

[email protected]
Carmin's Instagram

[email protected]
Sherry's Instagram 

Get more from Kickstart Your Week!

Watch on YouTube
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Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Tune into Toucan Talks this week with Laura and Alyssa from Kickstart Collective. In this minisode, we break down the freshest marketing trends of the new year. We play marketing "Ins and Outs" for 2024 and discuss how a strategic approach to digital content is key to resonating with the modern consumer. We also talk about why SEO is now cozying up with AI and voice searches. With a spotlight on conversational, long-tail keywords, we're navigating the new SEO landscape so you can optimize your online presence. 

We discuss actionable tips for harnessing the influence of user-generated content and crafting personalized brand videos that pack a punch. We also cover email marketing along with insights on compliance tweaks and the marriage of email and SMS marketing. 

Get more from Kickstart Your Week!

Watch on YouTube
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Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Explore the world of franchising with industry expert Wes Barefoot, owner of Path of Freedom. Wes is a passionate entrepreneur with extensive experience in franchising, who now helps other entrepreneurs with proven franchise consulting processes.

From Wes's experiences at 101 Mobility to leading ShelfGenie with his wife, learn about the process of franchise ownership and how to craft a vision for your business. 

 His journey in franchising has significantly impacted his life and his family's. Now, Wes is dedicated to helping others gain control of their lives and achieve freedom through business ownership. Tune in for practical insights and a down-to-earth discussion on how franchising can be a game-changer in shaping your personal and professional journey. 

This episode touches on strategy and markets, as well as the importance of  human connection and relationship. We also talk with Wes about his podcast "Path to Freedom." Path to Freedom exists to help people learn how to control their life and create freedom through business ownership.

We hope you enjoy this episode of Toucan Talks!

Path to Freedom's Youtube
Listen to Path 2 Freedom
Wes Barefoot's Website

How to turn off the FaceTime reactions :-)

Get more from Kickstart Your Week!

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Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Welcome to Season 2 of Toucan Talks! We are excited to be back and are looking forward to bringing you more insights from business owners in the Wilmington area. Season 2 is going to be all about business strategies to help you start 2024 off on the right path.

In this episode, we're thrilled to have Coach Reggie, owner and business coach at Business Growers, share his advice and experience on helping businesses growing. He shares about his journey from the Marine Corps to the dynamic world of sales and business strategy.

Coach Reggie guides businesses towards growth with precision. From hands-on workshops to the sales masterclass and management training, Reggie guides business owners through the ups and downs of business ownership. 

Join us as Reggie shares strategies for navigating the challenges that businesses face and how to strategically grow. Whether you're a seasoned entrepreneur or in the first steps of creating a business, tune in for wisdom that can steer you toward success!


Find Coach Reggie on Business Growers:

https://www.businessgrowers.co/ 

Twitter:

https://twitter.com/coachreggie 

Facebook Business Page:

https://www.facebook.com/BizCoachReggie/

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Get more from Kickstart Your Week!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Elevate your marketing game this Q4! Join us as we share how to enhance your strategy by aligning business goals with ideal customer profiles.

We guide you through creative content ideas that resonate with your audience. Plus, discover the synergy of merging marketing and sales funnels. Whether you're a seasoned marketer or a newbie, get ready for insights that will take your strategy to new heights!

We hope you enjoy this minisode!

Access the  full webinar here.

Get more from Kickstart Your Week!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

It's not every day we get to talk about writing, surfing, and the journey of self publishing a book. But today, we're doing just that with the multi-talented author, Laurel Senick.

With her first novel 'Foam' and her upcoming novel 'Luminescent', Laurel takes us on her journey from the writing desk to self publishing. She shares the challenges of wearing multiple hats as a writer, marketer, and businesswoman - and how she manages to balance them all.

Dare to dream about your own writing career or creative passions as we further explore Laurel's creative process, her writing community, and surf retreats in Puerto Rico.

Laurel shares her experience navigating the stormy seas of publishing, taking the naysayers opinions with a grain of salt, and powering through obstacles. Laurel's story is not just about publishing a book, it's about believing in her projects and staying focused. You won't want to miss this one!

Check out Laurel's book 'Foam' on Amazon!

Connect with Laurel:
laurelsenick.com
www.instagram.com/laurelsenick/

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Get more from Kickstart Your Week!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Who wouldn't want to illuminate the blind spots in their business? Brittany Fountain from Britt Joy & Co joins us to share her unique approach to growth and culture strategy. She has applied her human-focused strategy to collaborate with companies ranging from those with 50 employees to Fortune 300 giants. But this isn't just about human resources. It's about fostering continuity, trust, and alignment within your company through the careful use of language.

Brittany isn't your average corporate strategist. She delves into the customer experience, so that she can help businesses build a culture of alignment. But as simple as it sounds, many businesses struggle with communication breakdowns. Brittany shares her insight into how using someone's name can create a ripple effect across the company.

We hope you enjoy this episode and learn a lot from our wonderful guest!

Check out Brittany's website:
brittjoy.com

Connect with her on social media:
www.instagram.com/brittjoyco/

Get more from Kickstart Your Week!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Have you ever imagined what it's like to reinvent yourself in your sixties and thrive? Our guest, Bill Simpson, did just that, and he's here to share his inspiring journey. From engineering to ministry, Bill's career path is unique. Now, he's the proud owner of Refined Renovations, a company that specializes in crafting custom, low-maintenance showers!

Bill's showers aren't just ordinary. They are a blend of innovative design and practicality. He uses acrylic bases with PVC shiplap walls, adding frameless doors, rain heads, and niches based on personal preference. These showers are not only beautiful, but cater to a variety of customers, including those with handicaps.

We're not stopping there. Bill not only tells us about his business, but he also provides some valuable pearls of wisdom for aspiring entrepreneurs. Drawing on his own experience of starting a business during the COVID era, he emphasizes the importance of learning from others, networking, and sharing best practices. We also explore his 19 different professions he has had over the years. You don't want to miss this one!

Get more from Kickstart Your Week!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

In this minisode, Laura and Alyssa with Kickstart Collective guide you through the steps to craft an effective marketing strategy aligned with your business goals. They break down the process into attainable and relevant building blocks for a successful campaign.

They simplify the overwhelming task of choosing a marketing strategy, while focusing on funnel segmentation. Laura and Alyssa breakdown your target audience's motivations, pain points, and online hangouts, and guide you on structuring content accordingly. Also they talk about how incentives can entice your audience to follow through and complete the funnel!

We hope you enjoy this information packed episode. For a deeper dive, join us for a free, live webinar on October 12, 2023 at 12pm EST. 

Learn more and register here: https://kickstartcollective.co/webinar-q4-marketing-roadmap-how-to-craft-an-effective-marketing-campaign/

Get more from Kickstart Your Week!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

Kickstart Your Week is brought to you by Kickstart Collective and recorded at Kickstart Studios, Wilmington’s video podcast and content studio for creators, business owners, and brands. Whether you’re launching a podcast, recording interviews, or creating social content, we make it easy to show up, record, and walk away with professional content you’re proud of.

Have a great week—and get this one done by Friday. If this episode helped, follow or subscribe, share it with a business owner friend, and leave a review so more people can find the show.

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co