In this minisode, Laura and Alyssa with Kickstart Collective guide you through the steps to craft an effective marketing strategy aligned with your business goals. They break down the process into attainable and relevant building blocks for a successful campaign.

They simplify the overwhelming task of choosing a marketing strategy, while focusing on funnel segmentation. Laura and Alyssa breakdown your target audience's motivations, pain points, and online hangouts, and guide you on structuring content accordingly. Also they talk about how incentives can entice your audience to follow through and complete the funnel!

We hope you enjoy this information packed episode. For a deeper dive, join us for a free, live webinar on October 12, 2023 at 12pm EST. 

Learn more and register here: https://kickstartcollective.co/webinar-q4-marketing-roadmap-how-to-craft-an-effective-marketing-campaign/

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

We talked with Rob Warwick, a seasoned real estate broker in the Wilmington area. With six-years under his belt, Rob shares everything from teamwork dynamics to neighborhood development. Be prepared for some candid insights into his challenging encounters - water damage, contract complications, and the ever-present inventory issues.

But we don't stop at personal anecdotes and real estate intricacies. We took a deep dive into the profound impact that the real estate industry has on Wilmington's business community. As the city experiences an influx of new residents, how is it affecting local businesses and infrastructure? Rob provides  perspective on the potential growth and opportunities for local businesses and the urgent need for infrastructure expansion. The discussion goes beyond just business and delves into Rob's vision for the city's future. So, put your headphones on and join us on this enlightening journey with Rob Warwick, because sometimes, learning can be just as fun as a good prank call!

Connect with Rob Warwick for all your real estate broker needs:
910-233-8888
Follow Rob on Instagram at:
rwarwick3
Check out his websites:
robwarwick.com
waterstonenc.com
coldwellbanker.com/robwarwick

This episode of Toucan Talks in brought to you by More Than Clay.
Use code TOUCAN for 10% off your pottery order at:
morethanclay.com
Follow More Than Clay on IG at:
morethanclay

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Get more from Kickstart Your Week!

Watch on YouTube
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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Ever wonder how entrepreneurs manage to succeed for over two decades in the ever-changing economy, business climate, and consumer trends? Meet Jon Carne, who is behind Socco, Legacy Knitting, and Port City Apparel. We get an in-depth look at his journey, the ups-and-downs, his wildest design requests, and the challenges he encountered while navigating this industry for 27 years.

Our conversation with Jon isn't confined to the apparel industry. We venture into life's complexities, debating the efficiency of a 'one size fits all' solution to intricate problems.
He gives us a peek into the future of his companies. He shares his thoughts on the corporate reshuffle in Wilmington, its impact on the city in the next decade, and how he navigates of managing a team.

You can find out more about Jon and his companies here:
https://www.portcityapparel.com
https://legacyknitting.com
https://socco78.com

This episode of Toucan Talks in brought to you by More Than Clay.
Use code TOUCAN for 10% off your pottery order at:
https://morethanclay.com
Follow More Than Clay on IG at:
morethanclay

Get more from Toucan Talks!

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies. 

Get more from Kickstart Your Week!

Watch on YouTube
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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Have you ever wondered how to make your business stand out in a crowded market? This minisode by the Kickstart Team with Laura and Alyssa takes you on a journey through the maze of differentiation, exploring branding, web design, Google business listings, and the goldmine potential of email marketing. 

We share insights on how to nurture and engage your subscribers, from building an email list with targeted Facebook ads, to managing campaigns effectively - all while ensuring your content is meaningful and engaging. 

Diving into the cutting-edge realm of AI in writing, we delve into how AI may one day replace copywriters - but for now, it's crucial to review and edit AI-written copy. We also touch on the power of great copywriting in helping businesses to rise above the competition. 

Of course, we had to pull a question from the "two can" as we play a round of 'What's Your Favorite Thing That Comes Out of a Can?'

This quick minisode is full of insights and tips for any businesses looking to differentiate and thrive. Tune in!

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Are you ready to uncover the hidden advantages of direct booking websites for short-term rentals? Wilmington's very own Mikey Hayes, owner of a duplex in Carolina Beach, joins us to illuminate the path. He shares his personal journey transitioning from traditional platforms to direct booking, revealing how it's not just about diving into a new venture, but also about dealing with potential market fluctuations.

You might be wondering, how does one maintain control amidst the dynamic world of vacation rentals? Mikey and host Luke take the conversation beyond the surface, discussing how they manage their own properties and face challenges ranging from hurricanes to guest complaints. They touch upon the importance of owning your own business, having a diversified portfolio, and even how your personal productivity levels play a crucial role in effective business negotiations.

Mikey shares his experiences meeting locals who've achieved his same goals, offering an insider's perspective on Wilmington, and underscoring the importance of mentorship and networking. He also reveals why he chose direct booking over Airbnb, highlighting cost savings for guests and the potential for longer stays. So, gear up to be enlightened with unique insights on short-term rentals and invaluable advice on navigating the ever-changing rental market.

Learn more about Mikey Hayes at https://thesunriseshack.com

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Ever felt like you're drowning in clutter? Meet Kelly Barefoot, owner of Shelf Genie of Coastal Carolinas, who has built a thriving business out of solving this very problem. As a mom of three working alongside her spouse, Kelly's journey in entrepreneurship is as complex as a Rubik's cube, and she's here to share with us how she's managed to balance it all while growing her business from scratch over the past five years. From the challenges of working with her spouse to the essential role of her team in her success, Kelly's insights will inspire current and aspiring entrepreneurs alike.

In our conversation, we delve into the inner workings of Kelly's business, exploring the significant role her team plays in the company's success and the importance of creating the right culture. Kelly shares her approach to sales training, ensuring her staff is equipped with the tools required to succeed. She also discusses her experiences within a franchise system and the benefits it offers, such as access to invaluable resources for training staff.

As we tread further into her business strategies, Kelly reveals her plans for expanding Shelf Genie of Coastal Carolina into the 55+ market segment and her decision to hire a full-time designer for their closet business. We also get a glimpse of the differences between running a local business and a franchise, and how she's managed to create successful teams for both her business ventures. And if you're in for a good chuckle, wait till you hear about her daughter's belief that her middle name is "Shelf Jeannie." A rich mix of business insights, practical suggestions, and heartwarming stories, this episode is not to be missed!

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Buffy Andrews, owner of Made Well Center for Wholeness, joins Toucan Talks to talk about her journey as a multi-passionate entrepreneur. Buffy shares how she combined her passions for helping others, wellness, and mental health into a thriving business that not only fills her cup, but also serves her clients in a unique way. 

Join us as we talk about how to combine your multiple passions into one business - and what you should examine in order to make sure your passions lead to a profitable business.

If you’re a multi-passionate business owner, this episode is for you. We unpack the decisions and work it takes to be successful, as well as receive great nuggets of wellness advice from the Wellness Buff herself! Grab a notebook and hit play to hear from Buffy Andrews. 

Visit the Made Well Center for Wholeness Website 

Follow Made Well Center for Wholeness on Instagram

Visit the Wellness Buff Website

Follow the Wellness Buff on Instagram

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Toucan Talks

Kickstart Collective Instagram

Get more from Kickstart Your Week!

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Welcome to Episode 8 of Toucan Talks! We’re excited to introduce our new minisode series “You Can Ask” where our Kickstart team answers your marketing questions in quick 15-minute episodes.

During this first minisode, Luke and Joshua answer your video content questions. From how to get started with video marketing to creating shareable content, their candid conversation is full of helpful tips for business owners. 

If you have marketing questions you’d like our team to answer, send them to us at [email protected] or DM us on Instagram @kickstartcollective. 

Subscribe to the Toucan Talks podcast, and let us answer your marketing questions and inspire your big business dreams. We're here to empower you with knowledge, ignite your creative spark, and help you excel in the world of marketing. After all, when it comes to marketing, "You Can Ask" anything!

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Krisiann Moskal joins Toucan Talks to talk about short-term rentals in Wilmington, NC. Krisiann and her husband, Morgan, own and operate The Digs NC with two short-term rental properties and one long-term rental property. They plan to keep growing their business through new properties, as well as resources and education for other short-term rental property owners.

During this episode, Krisiann shares what led them to short-term rentals, opportunities for the next generation of real estate investors, and the systems they use to automate guest interactions. 

If you are interested in learning about short-term rentals, how to get started, or grow your current portfolio, this episode is for you!

Join Krisiann and Laura as they talk about the short-term rental business, marketing, and what their “spirit food item” would be. You never know where the conversation will lead on Toucan Talks. 

Interested in hosting on Airbnb? Earn $40 when you sign up using this link.

Visit the  Website 

Be sure to join The Digs NC email list for tips and resources for hosts.

Visit The Digs NC Blog for Short-Term Rental Owners

Follow The Digs NC on Instagram

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Toucan Talks

Kickstart Collective Instagram

Get more from Kickstart Your Week!

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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.