Kill 'Em With Purpose

Audrey Saccone is here to share her remarkable journey from a background in musical theater to becoming a thriving entrepreneur. Audrey discusses her transition from nonprofit work to freelancing, her intense experience working with Sophia Amoruso, and the evolution of her business, Audrey Digital.

We delve into the concept of 'making it' in business, the messiness of success, and the importance of sharing experiences while maintaining trust.

Speaking of experiences, Audrey discusses her journey of pivoting her business, Audrey Digital, to align more closely with her passions and values. She reflects on the challenges of entrepreneurship and the importance of fulfillment in business.

Additionally, she emphasizes the importance of patience and adaptability in the entrepreneurial journey to build a business that aligns with your goals.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Get "The Standout Audit" and use code AUDIT for $100 OFF: ⁠⁠⁠Shop here⁠⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest — Audrey Saccone

• Follow Audrey Saccone on Instagram⁠
• Follow Audrey Digital

• Check out The Agency Bar

Meet Dalina Soto, MA RD LDN, the Latina Anti-diet Dietitian. Dalina shares the importance of cultural foods in nutrition and the challenges of unlearning diet culture. Kendra and Dalina discuss the impact of social media on nutrition advocacy, the significance of research from diverse countries, and the journey of building a diverse nutrition practice. The conversation also touches on the story behind Dalina's anti-diet movement.

Dalina and Kendra also explore the complexities of social media interactions, the challenges of misinformation, and the journey of Dalina writing, 'The Latina Anti-Diet.' They discuss cultural references in body image, the importance of teaching children about body positivity, and highlight purpose-driven brands that contribute to community well-being.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Get "The Standout Audit" and use code AUDIT for $100 OFF: ⁠⁠Shop here⁠⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest — Dalina Soto, MA RD LDN

• Follow Dalina Soto on ⁠⁠Instagram⁠
• Follow Dalina Soto on ⁠TikTok⁠⁠

• Buy The Latina Anti-Diet book here

🤎 Special thanks to La 39 Studio for lending their space to shoot this episode.

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Keywords: women in business, Latina dietitian, purpose-driven brands

Meet Mika Mooney, an attorney who transitioned from a courtroom litigator to running her law firm. In this episode, Mika talks about her motivation to empower women in business, the challenges of working in a male-dominated legal field, the importance of mentorship, and the values that guide her practice.

Mika also shares her journey of overcoming indecisiveness and challenges while starting her own business. She discusses the importance of financial considerations, the motivation behind her entrepreneurial path, and the desire to set a positive example for her daughters. 

The biggest lesson you’ll learn from Mika: take control of your career and don’t be a bystander in life. Make bold moves and embrace change.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Get "The Standout Audit" and use code AUDIT for $100 OFF: ⁠Shop here⁠
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest — Mika Mooney

• Follow Mika Mooney on ⁠Instagram
• Follow Mika Mooney on LinkedIn⁠⁠

• Visit her ⁠website⁠

🤎 Special thanks to La 39 Studio for lending their space to shoot this episode.

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Keywords: women empowerment, trademark attorney, mentorship for women, women in law, career change, entrepreneurship, financial risk, personal growth, motherhood, business challenges, work-life balance

Meet Bianca and Paola, the sisters behind MUNS, a sustainable jewelry and clothing brand based in Puerto Rico.

In this episode, you’ll learn how Bianca and Paola went from having distinct visions for their life and careers to starting a brand together that turns 10 this year. They share the process behind designing jewelry that tells a story, opening a physical store in Old San Juan, Puerto Rico, and becoming a slow fashion sustainable brand. Plus they talk about their latest collaboration with L’Oréal Paris for a Mother’s Day campaign. 

Bianca and Paola also discuss how their family, friends, the community, and the team members that have worked with them have been key to MUNS as an ever-evolving brand. 

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Get "The Standout Audit" and use code AUDIT for $100 OFF: Shop here
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guests — Bianca Muns and Paola Muns

• Follow MUNS on Instagram⁠
• Shop their latest collection, "Un Continuo Atardecer"
• Visit their website

🤎 Special thanks to La 39 Studio for being part of this episode's production team.

In this episode of the Kill 'Em with Purpose podcast, branding and marketing strategist and Jay Shetty Certified Life Coach Emily-Jane Sarroff shares her journey from pursuing a master's degree in architecture to becoming a successful entrepreneur in her 20s.

Emily-Jane talks about her experiences of feeling unfulfilled in her previous career and how she found clarity through podcasting. We discuss the challenges of building a business in your 20s, the lessons learned from setbacks, and the emotional growth of navigating the entrepreneurial landscape. Plus, we emphasize the value of recognizing and cherishing the journey, especially as a beginner in any field.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest - Emily-Jane Sarroff

• Follow Emily-Jane Sarroff on ⁠Instagram⁠
• Check out Empower With Em Podcast
• Watch Emily-Jane's Magnetic Marketing Class on YouTube
• Looking for a speaker on personal branding? Book Emily-Jane here.

🤎 Special thanks to La 39 Studio for lending the space to record this purpose-driven podcast.

Welcome to the first SOLO EPISODE of season 2!! 🥳

In this episode, join me and my sister’s dogs (you'll see them pop up if you're watching on Spotify) on how I survived my first year of doing this business podcast. I’m sharing the lessons I learned, including:

✨ Sticking to a realistic posting cadence

✨ My experience with pitching to guests and getting pitched

✨ Authenticity >>> forced professionalism 

✨ My experience with pitching

✨ and more..

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Imagine having big plans to go to med school and telling everyone that you’re becoming a doctor, but after a pivotal moment where you realize that it isn’t for you, so all your life plans change completely.

That’s what happened to Brooke Apffel who went from passing out while volunteering at a hospital to being the CEO of Coastal Collective, a 7-figure social media marketing agency. 

In this episode, you’ll learn about Brooke’s journey from aspiring doctor to freelancing to building a successful marketing agency. Join Kendra to discuss Brooke's challenges of finding self-worth outside of achievements and the evolution of her brand. She discusses client relationships, the importance of branding, and the values that guide her business. Brooke also emphasizes the significance of integrity and a human-first approach in her work, demonstrating that her personal values are deeply intertwined with her business practices. Plus, for fun, we get to find out if Brooke is *actually* a millennial or if she has the soul of a Gen Z. 

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest - Brooke Apffel

• Follow Coastal Collective on Instagram
• Check out Coastal Collective’s website
• Looking to start and scale a social media agency? Check out Coastal Collective’s The Social Media Manager Masterclass

🤎 Special thanks to La 39 Studio for lending the space to record this purpose-driven podcast.

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Keywords: Brooke Apffel, Coastal Collective, marketing journey, self-worth, entrepreneurship, social media marketing, freelancing, branding, client relationships, business growth, marketing, growing an agency

Can dressing powerfully influence how people perceive you in business? This (and more) is what Kendra Valencia and Personal Stylist, Jennine Jacob, talk about in this episode. 

Meet Jennine, who went from being a graphic designer to blogging, founding Independent Fashion Bloggers, and selling it, and now is a personal stylist helping women find their power and style. Jennine shares the emotional connection to fashion, the transformative power of personal styling, and the importance of self-expression through clothing. You’ll learn why your fashion is more than just clothes; it's about reflecting your values and personality. Kendra and Jennine also touch on the challenges of societal beauty standards and the impact of social media on self-image. 

After a fun segment of “Fact vs. Opinion”, Kendra and Jennine Jacob discuss the subjective nature of fashion choices, the impact of dressing powerfully, and the importance of authenticity in expressing one's style. The conversation also delves into how confidence can be built through intentional fashion choices and why you must trust your intuition and embrace individuality in style.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• The website is coming soon!!! Subscribe here.

☕️ Your host - Kendra Valencia from Valen:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram
• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest - Jennine Jacob

• Follow Jennine Jacob on Instagram
• FollowJennine Jacob on TikTok
• Sign up to her FREE Step Into Your Power Masterclass
• Check out Jennine Jacob’s website

🤎 Special thanks to La 39 Studio for lending the space to record this purpose-driven podcast.

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Keywords: personal stylist, fashion journey, emotional intelligence, style transformation, fashion norms, clothing psychology, personal branding, self-expression, body positivity, fashion blogging, power dressing, women empowerment

Meet Zara Watson-Young, the co-founder of Watson & Young, a trademark law firm with an award-winning, modern legal team providing a transparent trademark process for the digital entrepreneur.

Zara once aimed to follow her stepfather’s footsteps to become a doctor. However, by freshman year of college, she decided to go in a different direction. 

In this episode, we dive into Zara’s path in law, driven by a desire to help others. You’ll learn of her experiences in law school, her passion for intellectual property to support female founders, and the importance of building a law firm that prioritizes client relationships, defining roles within a team, and effective systems. She shares her experience running a business with her husband, Sean Young, and how rewarding it is to start a family business. Plus, you’ll get to listen (or watch) Zara sharing client cases while playing Word Sneak, a game where you have to use 10 random words and phrases within the conversation.

💛 About Zara Watson-Young:

Zara Watson-Young is the co-founder of Watson & Young, a full-service law firm she runs with her husband, Sean, helping 6-7 figure female founders protect and grow their businesses. Together, they specialize in trademark registration, cease and desist services, high-level litigation, and general counsel – all designed to make sure female founders can scale with confidence.

Zara loves working with passionate, scaling brands to help them secure their ideas, protect their hard work, and avoid costly legal battles. She’s guided hundreds of entrepreneurs through the trademark process, helping them launch, expand, and defend their businesses.

Zara is driven by the belief that women deserve to own and protect what they’ve built, and through Watson & Young, she’s committed to making sure they do – one brand at a time.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

• Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok
• Learn more about⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest - Zara Watson-Young

• FollowWatson & Young on Instagram
• FollowWatson & Young on TikTok
• Watch their FREE3-Part Trademark Training
• Check out Watson & Young’swebsite

🤎 Special thanks to La 39 Studio for lending the space to record this purpose-driven podcast.

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Keywords: entrepreneurship, female founders, legal career, family business, women empowerment, brand protection, teamwork, generational wealth, business advice

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Song used for Word Sneak:

• Monkeys Spinning Monkeys Kevin MacLeod (incompetech.com)
• Licensed under Creative Commons: By Attribution 3.0 License
• http://creativecommons.org/licenses/by/3.0/
• Music promoted by https://www.chosic.com/free-music/all/ 

Meet Daniela E. Justus, a Latina entrepreneur who shares her journey from being a first-generation immigrant to building DEJA, an online advertising agency, Wedding Industry Ads, and LeadLock.

In this conversation, Daniela shares how she now works in the advertising industry after specializing in installation-based art sculptures. Because Daniela co-founded Wedding Industry Ads, where she helps generate leads for wedding pros & venues with full-funnel Google + Meta Ads, we played "Fact or Opinion: Wedding Edition."

In this episode, we explore personal growth, the challenges of people-pleasing, why saying no is an act of service, why quitting isn't equivalent to giving up, and the significance of empathy in business.

💙 Let's Connect 💙

☕️ Kill 'Em With Purpose:

Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@killemwithpurpose⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

☕️ Your host - Kendra Valencia from Valen:

Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valencreatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @valen.creatives⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on TikTok

Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Valen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

☕️ Our Purpose-Driven Guest - Daniela E. Justus

Follow Daniela E. Justus on Instagram

Follow Wedding Industry Ads on Instagram

Check out DEJA's website

🤎 Special thanks to La 39 Studio for lending the space to record this purpose-driven podcast.

________________

Keywords: advertising, business strategy, client relationships, entrepreneurship, marketing, boundaries, personal growth, business models, digital marketing, people-pleasing, client relationships, personal growth, purpose-driven brands