This week’s guest on the 21st Century Creative Podcast is Jocelyn K. Glei, Founding Editor of 99U, author of Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done, and host of the Hurry Slowly podcast.

Jocelyn was instrumental in turning 99U into the iconic brand for creatives it is today – editing the magazine site 99U.com and the series of 99U books for creatives, and helping the team create the amazing 99U Conferences in New York.

In this interview, Jocelyn talks about the psychology of email – why such a convenient form of communication has become such a drain on our creativity and productivity, and how to reclaim time and headspace for real work.

And as we discovered in the course of the conversation, most of the advice in Unsubscribe is applicable beyond your inbox – the principles of email management can help you get your creative work done amid the daily whirlwind of news, social media and other distractions.

As well as reading the book, you can follow Jocelyn’s thinking on her website and on Twitter.

In the first part of the show, I talk about the four types of work we can spend our time on – and which one creates the most long-term benefits for your creative career.

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