Teresa introduces the idea of letting go of products that feel successful but aren’t delivering the impact or growth you need.

Products that are profitable and liked, but not growing, often escape scrutiny—and quietly block better opportunities.

Every hour spent maintaining a flatlining product is an hour not spent discovering something better.

Petra explains why dedicated teams and org design make decommissioning products especially hard—and why leaders need explicit sunsetting conversations.

Teresa shares concrete decisions from her business, including shutting down a popular Slack community and cutting deep-dive courses that made up 40% of revenue.

Why Teresa intentionally limits access and pricing to work with customers who show agency and commitment.

Letting go of short-term revenue to make space for experimentation and future growth.

Practical frameworks product leaders can use:

Successful products don’t fail—they run their course. Markets change, and endings should be expected, not stigmatized.