This week, we dive into the meteoric rise of Skims, the shapewear and loungewear brand founded by Kim Kardashian. In just four years, Skims accomplished what it took Spanx two decades to build — reaching a multi-billion-dollar valuation and reshaping the intimate apparel industry along the way. We explore how Kim Kardashian turned personal necessity into global opportunity, the brand’s savvy use of scarcity marketing, inclusive sizing, and high-profile collaborations with brands like Nike and Fendi. This is more than a celebrity brand — it’s a masterclass in cultural timing, product-market fit, and strategic growth.