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Kim Kardashian has once again captivated headlines and sparked a social media firestorm with her latest SKIMS launch The Ultimate Bush thong officially called the Faux Hair Micro String Thong which features faux pubic hair in twelve distinct shades The drop which debuted via her Instagram Stories on October 14 included a playful retro campaign video styled after a 1970s game show with the cheeky tagline Just Dropped The Ultimate Bush According to The Independent and Cosmopolitan this bold move sees Kim Kardashian blending nostalgia edgy humor and high fashion to sell a product that has left many both bewildered and amused with fans on X and Instagram debating whether it's a masterstroke of viral marketing or simply a step too far While some critics have described it as gross or questioned who asked for this others applaud Kardashian's e-commerce instincts saying it’s genius for getting everyone talking and driving site traffic The product sold out rapidly in every shade with a waitlist quickly forming according to Cosmopolitan

Amid the debate Vogue and Cosmopolitan have reflected on the broader implications of commodifying body hair once stigmatized now braided into a kind of empowerment narrative—and leaving some industry voices skeptical about whether this signals meaningful social change or simply the next fashion cycle to profit from This quirky SKIMS release follows a year in which the brand’s value soared to 4 billion dollars with Kardashian herself recounting in TIME how her shapewear venture began from personal vulnerability blending her image with acute business savvy

On the business front Kardashian appeared on the Call Her Daddy podcast revealing she spends about 1 million dollars annually on her personal glam routine that figure swiftly made waves across pop culture news cycles as a marker of her high-maintenance routine and relentless pursuit of perfection

Social media buzz has reached fever pitch with memes jokes and fierce debates The Jasmine Brand noted fans are both laughing and confused while Tyla Media highlighted that Kardashian’s ability to polarize an audience is now as much of a signature as her wares Posts about the launch have dominated trending lists while fans and critics alike analyze every motive—whether it’s an early April Fool’s joke a feminist statement or a wry commentary on consumer culture

Amidst the faux hair frenzy Kardashian also posted a sentimental '90s throwback photo to Instagram giving fans a rare glimpse of her pre-fame years and further fueling nostalgia

No public sighting or major appearance outside of her SKIMS promotional activities has been noted in this very short timeframe and no official comment about future business plans or new reality show developments has been released This latest SKIMS stunt however cements Kim Kardashian’s place at the intersection of fashion controversy business innovation and the endless churn of internet culture

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