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KIMRA CONVERSATIONS
KIMRA CONVERSATIONS episodes
- KIMRA Conversations Podcast, Episode 1: Ben Longman, Trendtype
In our first ever KIMRA Podcast episode, Simon Burton talks to Ben Longman, founder and CEO of Trendtype, a specialist market intelligence company covering FMCG, consumer health and retail across Africa and the Middle East. Ben explains why so much data on African markets is poor or simply doesn't exist, why on-the-ground fieldwork keeps surfacing things desk research never would, and why AI can confidently hallucinate an entire academic source when the underlying evidence just isn't there.
"we'll suddenly realize that that there is a value in expertise, a value in specialism, a value in on the ground research and and we'll realise that when people start making bad decisions and hitting some of those roadblocks."
54 min
About KIMRA CONVERSATIONS
From the publisher's feed
Every year, KIMRA brings together the people shaping the future of knowledge, information management, research and analysis — the practitioners running transformation inside their organisations,…
the suppliers building the tools, and the analysts making sense of it all.
The KIMRA Conversations Podcast takes that same community and keeps the conversation going all year round.
Expect candid interviews and case studies on:
- How research and knowledge functions are actually building AI strategies that work — not just experimenting
- Real transformation stories from law firms, consultancies and professional services, told by the people who led them
- The vendor and client sides of major AI implementations, side by side
- What's really happening with data procurement, vendor consolidation, and pricing in the AI era
- How the research and knowledge professions themselves are evolving — and what it means for skills and careers
Same community. Same sharp thinking. Now on demand.
www.kimraconference.com www.cbresourcing.com