Kingdom Entrepreneur

Entrepreneurship isn’t about more “hustle”—it’s about better systems, mindset, and marketing. In this episode, Certified Master Inspector and founder of I Am Home Inspections, Ian Mayer, shows exactly how he went from laid off to leading a team, with balance. 

What You’ll Learn / Highlights

Chapters (timestamps)
00:00 Intro
01:12 Laid Off → Leap to Self-Employment
05:33 The Marketing Wake-Up Call
10:25 Mindset Shifts: Operator vs. Owner
15:48 Hiring, Training & Quality Control
21:30 Beating Fear: Coaching, Books & Breakthroughs
27:02 Work–Life Balance (and Parenting as a North Star)
32:40 Redefining Success: From Mortgage Money to Vacations
38:05 Setbacks: When the Phone Doesn’t Ring
43:17 Education-First Differentiator
49:10 Social Media Visibility Done Right
55:22 The Builder’s Edge: Next Steps & Scorecard

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

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If “success” is costing your soul, this is your reset. In this episode of The Builder’s Edge, we sit down with Darryl Dudley, founder of She’s My Daughter, to unpack purpose-driven leadership that protects women, strengthens communities, and kills burnout at the root. Leading with purpose starts here.What You’ll Learn / Highlights • The origin of She’s My Daughter and the mindset that actually reduces violence against women • “Honor as a leadership skill”: how men can model dignity at home, work, and in community • Practical first steps for dads and male mentors to protect, encourage, and reconnect • The programs: The Tea, Reconnect, Operation Job Readiness, and Club Free—what they do and why they work • From business to movement: Darryl’s music/entrepreneurship background and building systems that last • Gen Z activation & “reverse peer pressure”: changing what’s “cool” in male circles • Powerful transformation stories—and why small, consistent actions beat grand gesturesChapters (timestamps)00:00 Intro — Why The Builder’s Edge exists00:36 Meet Darryl Dudley & She’s My Daughter01:24 Origin story: from youth advocacy to a global mission02:10 The dignity gap in media & culture03:15 The mission in action: “Treat every woman like your own daughter”04:02 A father’s hope: sending his daughter across the country06:19 Modeling respect at home and in business07:11 How fathers shape daughters’ confidence09:54 Programs overview: The Tea, Reconnect, Operation Job Readiness, Club Free11:10 Building self-esteem to prevent exploitation12:34 Reconnect: helping fathers & incarcerated dads re-engage14:12 Trauma’s generational impact—and why it matters at work15:26 Darryl’s business & music background → movement leadership17:40 “All Be Free” clothing line: funding impact & teaching entrepreneurship19:18 Design contests: activating Gen Z for change20:07 Impact stories that still move us24:30 Confidence vs. predation: why voice matters27:38 Where men start: Chief Encouragement Officer & shared activities30:42 Vision: clubs in schools and reverse peer pressure35:24 Builder’s Edge challenge + call to action36:21 How to get involved & closing#ProtectWomen #MenAsAllies #PositiveMasculinity #Honor #Respect #Fatherhood #Mentorship #GirlsEmpowerment #WomenSafety #DomesticViolenceAwareness

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Too many skilled contractors are hidden in plain sight, working hard, doing great work, but wondering why the phone’s not ringing. In this episode of The Builder’s Edge, we’re unpacking a hard truth: if your face isn’t visible, neither is your business.

Amon Medinger , founder of Home Healer Handyman Service, returns for a powerful conversation on visibility, authenticity, and the game-changing impact of showing up as yourself. From his first nervous Facebook Live to building a client base that feels like family, Amon shares how simple smartphone videos and genuine presence have skyrocketed his business, and why this isn't just a social media trend; it's the future of trust-building in the trades.

We also dive into the "FACE Principle", a memorable framework for becoming the most trusted name in your neighborhood, without needing fancy gear or flawless content. Plus, Eamon shares how our new CRM, The Client Edge, is helping him scale without losing that personal touch.

5 Takeaways You Don’t Want to Miss:

Visibility creates credibility, clients want to see who they’re hiring.

Short videos outperform static posts every time.

Going live may be scary, but it breaks the “bot barrier” in today’s AI-driven world.

Authentic content (even bloopers!) makes you more human, and more hireable.

Managing content and client follow-up is easier than ever with the right tools.

"I'm not the Home Healer. I'm just His handyman." - Amon Medinger 

Challenge for Today: Start with one 10-second video. Introduce yourself. Post it. Then tag a friend in the trades and challenge them to do the same.

Subscribe to The Builder’s Edge, share this episode with someone who needs to be seen, and start journaling about how you’ll put the FACE Principle into action this week.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you do when life tells you you’re worthless? In this raw and hope-filled episode of The Builder’s Edge, we sit down with Larry Crespin, a contractor, electrician, home and pool builder, and full-time disciple of Jesus, whose story proves that God really can turn trash into treasure. Larry grew up fatherless, faith-tested, and written off by most… but he refused to be defined by his past. Today, he leads with purpose, mentors young men, builds homes and businesses, and lives by a calling: “Do everything on purpose, with purpose, for a purpose.”

This isn’t just a story of surviving hard times, it’s a blueprint for thriving in your purpose when everything seems stacked against you. Larry opens up about growing up an outsider, facing addiction in his crews, losing businesses, surviving a hit-and-run accident, and still waking up every day to a calling, not an alarm clock. His message? You can’t fake purpose, but if you ask God for it, He’ll give it.

In this episode, you’ll learn:

Why purpose isn’t just for pastors, it's for tradesmen, too

How faith can reframe failure, and how grit keeps you going

The importance of working unto the Lord, even when others don’t notice

How to recognize when a job or client isn’t aligned with your values

What it really means to build people, not just structures

“Inspiration will come, but it has to find you working.” -Larry Crespin

This week, ask yourself: Am I doing this on purpose, with purpose, for a purpose? Journal it, share this episode with a fellow builder, and subscribe for more real conversations that fuel your mission.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the leap you’ve been dreaming about didn’t need to be perfect, just courageous?

In this powerful episode of The Builder's Edge, we're catching entrepreneur Cain McWilliams right in the middle of his jump from employee to business owner. No hindsight wisdom here, just raw honesty, real strategy, and the mindset shifts happening in real time. After years in law enforcement, manufacturing, and managing major steel fabrication projects, Cain is stepping out to launch his commercial and residential painting company: Action Plan Painting.

Why painting? Why now? What’s it really like to walk away from security to bet on yourself? Cain shares the personal and professional journey behind this bold move, how years of “painting on the side” laid the groundwork, what it took to finally say yes, and how he’s navigating everything from startup fears to finding the right crews.

Whether you're in the early planning stages of your own business or teetering on the edge of your first big leap, this episode will both inspire and equip you.

Here’s what you’ll take away:

Why “too much planning” can kill a dream, and how action is the antidote

How Cain is self-funding his launch (and why he skipped the loan route)

The power of a name: what “Action Plan” really means

Smart moves for building trust in a saturated industry

Why certifications and systems matter more than you think—especially early on

“You can talk all day long, but action is what proves things.” - Cain McWilliams

Call to Action: If you’re planning your own move, take 15 minutes today to evaluate one part of your business. Ask: “Is this set up to support growth, or will I have to fix it later?” Then make one small change to build it right. And don’t forget to subscribe and share this episode with a friend who’s on the edge of launching something new!

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you turn five layoffs into a thriving business that empowers others to succeed? In this episode of The Builder’s Edge, host Deanna Lucas sits down with Jeff Wisdom, founder of Wise Design & Management, to explore the power of resilience, design strategy, and kingdom-minded building.

Jeff shares how his 18-year journey in the AEC (architecture, engineering, construction) world, and five unexpected layoffs, led him to a faith-filled leap into entrepreneurship. Now, he's helping new business owners, franchisees, and nonprofits turn empty spaces into income-generating, mission-driven environments. From tenant improvements to church builds, Jeff’s full-service firm simplifies the complex maze of permitting, design, and construction management so clients can focus on growth.

In this episode, you’ll learn:

The biggest hurdles in tenant improvement projects, and how to clear them fast

How to scale a small business or franchise with smart design standards

Why churches and nonprofits need future-focused designs that grow with them

The surprising impact of a single restroom code, how it cost one project $20K!

What you can do this week to move your renovation or build forward wisely

“I truly believe it was God kicking me in the butt, saying you’re not supposed to work for someone, you’re supposed to be out there helping people make things happen in their lives.” -Jeff Wisdom

If you're dreaming of scaling smarter, this conversation is your blueprint. Hit subscribe, share with a fellow builder, and take one action step this week, because at The Builder’s Edge, the edge is your action.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your marketing stuck in the past? Here’s why your funnel isn’t working, and how to fix it.

For years, contractors and service pros have been taught to rely on the trusty old sales funnel, awareness, interest, decision, action. But if you’ve ever had a lead ghost you after a quote or disappear after saying “I’ll think about it,” you already know something’s off. In this episode of The Builder’s Edge, Deanna Lucas challenges one of the most sacred cows in marketing: the linear sales funnel. Spoiler alert, it’s not how real people buy anymore.

Deanna introduces a game-changing idea straight from Google’s latest research: “The Messy Middle.” Instead of a straight path, buyers now loop through exploration and evaluation, often for weeks or months. Think figure-eight, not funnel. This episode breaks down what that means for your marketing strategy and gives you actionable tools to stay relevant, trusted, and chosen, even when the buyer seems to disappear.

You’ll also learn:

Why customers ghost quotes and how to keep them engaged

How to stay top-of-mind during the “explore and evaluate” loop

What kinds of free resources build trust (and which don’t)

A better way to structure lead magnets using scorecards, quizzes, and more

How to assess your own visibility with Deanna’s free AI-powered scorecard

“Your job isn’t to push people down a funnel. It’s to stay visible, stay credible, and give them reasons to keep coming back until they’re ready to say, ‘I pick you.’” -Deanna Lucas

 Call to Action: Take Deanna’s free AI Visibility Scorecard today and find out exactly where your business is standing strong, and where you're getting lost in the messy middle. Then share this episode with a fellow builder who’s tired of hearing crickets after sending a quote.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Homeowners everywhere have felt the anxiety. Can I really trust this contractor? Horror stories of unfinished projects, hidden costs, and broken promises echo through the industry. But what if building a home addition could feel different, not just structurally sound, but relationally solid? That’s the story today’s guest is living out.

In this episode of The Builder’s Edge, host Deanna Lucas sits down with James Miller, founder of Valiant Home Additions in Northwest Arkansas. James isn’t just building homes, he’s reshaping what it means to build trust in an industry where trust doesn’t come easy. From his painful childhood watching his father abandon jobs and clients, to building a family-run company rooted in transparency, James shares how honesty, communication, and customization are the real foundations of his work.

But James’s vision extends beyond construction. As he transitions leadership of Valiant to his son, he’s also stepping into a new calling: speaking on trauma-informed leadership. He reveals how his own healing journey has shaped the way he leads, connects with clients, and sees the power of hope in any situation.

5 Key Takeaways:

Why ignoring distrust in the construction industry only makes it worse, and how James tackles it head-on.

How asking “What problem are we really solving?” transforms client relationships and project outcomes.

The difference between building a home and building a lifestyle.

What it really takes to pass a family business on as a gift, not a burden.

How being trauma-informed helps leaders spot self-sabotage and unlock hope for themselves and others.

“The bigger the problem you solve, the more impact you make. For us, that means building spaces where families can lay down the weight of the world and finally feel at peace.” - James Miller

Don’t forget to subscribe, share this episode with a fellow builder, and journal one way you’ll build with purpose this week.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your next breakthrough in business wasn’t about doing more, but doing less, more consistently?

So many builders, contractors, and entrepreneurs find themselves stuck, not from laziness, but from trying to do everything perfectly. In this powerful episode of The Builder’s Edge, host Deanna Lucas sits down with coach Jesse Holmes, a master at helping six-figure entrepreneurs overcome the #1 hidden obstacle to growth: procrastination. But what if procrastination isn’t the problem... just a symptom?

Jesse unpacks the real reasons even high-achievers get stuck and shows us how to break through by taking just one embarrassingly small, consistent step each day. This isn’t about hustle or hype, it’s about building momentum that lasts without burning out. Whether you're launching a new system, revamping your operations, or just trying to send that one email you’ve been avoiding, this episode will reframe how you move forward.

5 Takeaways to Build With Today:

Procrastination is a symptom, not the root problem.

Perfectionism often masks fear and delays action.

Failure is not final, it’s just feedback to guide your next move.

The best habits start with tiny, daily steps you could do on autopilot.

Sustainable momentum is built by being pulled by your goal, not pushing toward it.

"Anything worth doing is worth doing poorly, just get started." – Jesse Holmes

Pick one tiny step you can take today. Complete it. Repeat it. Then, subscribe to The Builder’s Edge, share this episode with a fellow business owner, and start stacking progress like a pro. Builders don’t wait, they build.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the biggest leak in your construction business wasn’t in your pipes, but in your books?

In this episode of The Builder’s Edge, we expose a hidden accounting mistake that’s draining the bank accounts of nearly 9 out of 10 builders: the miscalculated Work In Progress Adjustment (WIPAA). You’re working hard, winning jobs, and sending invoices, but if you’re not tracking this one financial metric correctly, you could be handing tens of thousands of dollars to the IRS that you don’t actually owe.

We’ll break down the WIPAA in simple, real-world terms so you can finally make sense of how your revenue, expenses, and progress align. From understanding the difference between billed and earned revenue to knowing why cash in the bank does NOT mean profit, this episode is your builder’s guide to accurate accounting that protects your bottom line.

In this episode, you’ll learn:

Why 88% of builders are overpaying on their taxes, and how not to be one of them

What the Work In Progress Adjustment (WIPAA) is and how it works

A step-by-step formula to calculate your percent complete and earned revenue

How to spot overbilling and underbilling before they hurt your business

What to do if your accountant isn’t familiar with construction-specific reporting

“Taxes on fake profits can bury a construction business.”

Don’t let bad books rob your business. Subscribe now, share this episode with your builder crew, and head to D&D Business Systems for more resources to sharpen your financial edge.

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.