What’s more unique than yourself? Each person is different, so if you want to stand out from the crowd, maybe you can do it by using yourself as the brand. At least, that’s what today’s guest successfully did. In today’s episode, you’ll hear from Vivian Kay of KinkyCurlyYaki. Listen in to hear Vivian discuss how she created her product, how she began generating sales, and how she focused on brand to set herself apart.

Topics Discussed in Today’s Episode:

What “Chad” is

Vivian’s “start it” tweet

Why Vivian started her business

How Vivian created the first iteration of her product

How Vivian got started selling

How Vivian made her first sale

Why Vivian niched it

How Vivian differentiated herself

How Vivian generated early sales

How Vivian scaled and how she handled payment processing

Influencer marketing

How Vivian has focused on brand to differentiate her product

How receptiveness has increased with order quantities

Vivian’s brand ambassador program

Vivian’s loyalty program

Staying true to the brand voice through expansion and evolution

Copywriting brand names

Vivian’s tips for entrepreneurs

Resources:

How to Support Black-Owned Ecommerce Businesses + Resources for All Brands & Consumers

Learn More About Order Fulfillment for Haircare Products

Shipping Hazardous Materials: A Guide to HAZMAT Shipping & Compliance for Ecommerce

KinkyCurlyYak- Handcrafted Textured Hair Extensions

Meet the speakers