Watch the video version here: https://youtu.be/AEXzdt87ujU

Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for agencies to stay relevant, profitable, and valuable to clients.What You’ll Learn:- Why AI isn’t the death of agencies and how it can become their superpower- How to rethink your agency’s pricing and service models- The importance of strategy, consulting, and creative in the AI era- How small-budget clients can be profitable (thanks to automation)- Real examples of using AI for ad copy, feed optimization, and more- The future of PMax campaigns, data visibility, and performance insightsFollow Kirk here: https://www.linkedin.com/in/ppckirk/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out ZATO marketing: https://zatomarketing.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall