Kit lives with an undiagnosed chronic illness. Frustrating experiences with healthcare providers have caused Kit to give up on finding a diagnosis and manage her symptoms on her own. When Kit and her wife Cassie decide to have a child, it’s up to the MicroMass team to help her find a way to reconnect with the healthcare system.

Key takeaways

When patients lose trust or confidence in the healthcare system, they are more likely to abandon treatment and cut off contact with healthcare providers

Many patients’ distrust stems from poor communication between providers and patients

Patients who have become alienated from the healthcare process often start to accept their symptoms as normal, and they live in denial about how their condition could affect their long-term health

Themes: Behavioral Science, Healthcare Marketing, Normalizing, Chronic Illness, Rare Disease

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

Learn more about MicroMass: https://www.micromass.com/why-behavioral-science/