Intersect: from MicroMass Communications

Kit visits a healthcare provider whose patient-centered approach is different from the doctors she has met before. The MicroMass team and her doctor help Kit start tracking her symptoms and discover clues about her condition from an unexpected source. With support from several directions, she is finally able to focus on moving forward.

Key takeaways 

Patient-centered communication can help patients and providers

explore barriers to treatment

identify how patients’ health behaviors impact their conditions

uncover key insights that patients might not share on their own

Providing patients with user-friendly tools to record their symptoms and experiences helps them stay engaged with the healthcare process; it also gives their providers valuable information about their condition

Patient support programs from pharma companies encourage patient adherence; the representatives of these programs should be fluent in patient-centered communication

Themes: Behavioral Science, Healthcare Marketing, Chronic Illness, Patient-centered Communication, Symptom Tracker

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

See how we approach behavioral science: https://www.micromass.com/why-behavioral-science/

With Kit still unwilling to pursue treatment for her chronic illness, the MicroMass team unpacks her experience and offers a strategy for reaching people with undiagnosed conditions. Kit befriends a fellow patient whose support might help her regain some confidence in the healthcare process.

Key takeaways

Finding effective ways to engage patients who have disconnected from the healthcare system can increase uptake

Patients who are hesitant about seeking treatment tend not to respond to marketing messages that look and feel like typical healthcare-related ads

It’s strategically sound for pharma and healthcare companies to sponsor peer support and peer advocacy groups; they are a welcoming entry point for patients who might not otherwise engage with the healthcare system

Themes: Behavioral Science, Healthcare Marketing, Peer Support, Chronic Illness, Rare Disease

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

See how we change behavior: https://www.micromass.com/why-behavioral-science/

Kit lives with an undiagnosed chronic illness. Frustrating experiences with healthcare providers have caused Kit to give up on finding a diagnosis and manage her symptoms on her own. When Kit and her wife Cassie decide to have a child, it’s up to the MicroMass team to help her find a way to reconnect with the healthcare system.

Key takeaways

When patients lose trust or confidence in the healthcare system, they are more likely to abandon treatment and cut off contact with healthcare providers

Many patients’ distrust stems from poor communication between providers and patients

Patients who have become alienated from the healthcare process often start to accept their symptoms as normal, and they live in denial about how their condition could affect their long-term health

Themes: Behavioral Science, Healthcare Marketing, Normalizing, Chronic Illness, Rare Disease

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

Learn more about MicroMass: https://www.micromass.com/why-behavioral-science/

This is part 2 of Rachel’s story. The COVID-19 pandemic is in full force. Rachel and her family have had to make drastic changes to their routine, and the stress level is higher than ever. Listen to how MicroMass helps Rachel overcome mounting obstacles, get her family aligned as a team, and keep everyone (including herself) moving forward in a healthy way when they can't even leave the house.

Key takeaways

Caregivers and patients need more support to manage the unique challenges of COVID-19.

Adapting resources to suit the needs of patients and caregivers is a key part of any support program.

Communication is an ongoing process that can bring family members together to work toward the patient’s health goals.

Empowering caregivers to reach out for help and play to their strengths helps them avoid burnout and keeps them moving forward.

Themes: Behavioral Science, Oncology, Caregivers, Healthcare Marketing

Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer

See our capabilities: https://www.micromass.com/why-behavioral-science/

Taking care of a spouse with cancer is overwhelming. For Rachel, every day is an exhausting mix of stress, self-criticism, and family tension. How can the MicroMass team help Rachel build skills to become stronger and more resilient? By supporting her as a caregiver, how does MicroMass also support her husband as he battles cancer? And how can Rachel’s new skills help prepare her for the looming threat of COVID-19?

Key takeaways

Supporting the caregiver is an essential form of patient support. It puts the caregiver in a better position to help the patient

Building brand loyalty often starts with the caregiver

Helping the caregiver develop communication skills can impact the patient’s treatment decisions and adherence

Teaching the caregiver self-compassion can help them gain strength, perspective, and confidence

Providing a user-friendly online support experience makes the support program much more effective

Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer

See how we change behavior: https://www.micromass.com/why-behavioral-science/

MicroMass Communications presents Intersect: stories of behavioral science in action. Listen to find out how the MicroMass approach to health behavior can help you take on challenges in the business of healthcare.