Taking care of a spouse with cancer is overwhelming. For Rachel, every day is an exhausting mix of stress, self-criticism, and family tension. How can the MicroMass team help Rachel build skills to become stronger and more resilient? By supporting her as a caregiver, how does MicroMass also support her husband as he battles cancer? And how can Rachel’s new skills help prepare her for the looming threat of COVID-19?

Key takeaways

Supporting the caregiver is an essential form of patient support. It puts the caregiver in a better position to help the patient

Building brand loyalty often starts with the caregiver

Helping the caregiver develop communication skills can impact the patient’s treatment decisions and adherence

Teaching the caregiver self-compassion can help them gain strength, perspective, and confidence

Providing a user-friendly online support experience makes the support program much more effective

Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer

See how we change behavior: https://www.micromass.com/why-behavioral-science/