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Omar and Bogdan break down the real strategy behind winning BFCM 2025 - from the offers that convert to the retention plays that compound. 

They cover what brands should prepare months in advance, the mistakes that cost operators the most, and the exact levers that drive profit when everyone else is burning margin. 

If you want to dominate November, this episode maps it out.

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Drew Sanocki joins us to break down the real levers behind DTC growth, the timeless marketing principles brands still ignore, and why direct mail is becoming a power move again. 

👉 Unlock More Revenue with Klaviyo + PostPilot:
https://www.postpilot.com/klaviyo-postpilot

We dig into his “30 Days of BFCM” mindset, his early connection with Klaviyo’s founders, the beliefs he’s flipped over the years, and where owned marketing channels are heading next.

Plus - BFCM through Drew’s eyes, the 3 moves that drive 80% of results, how to measure success without revenue, and a rapid-fire round that gets surprisingly real.

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Live from K:Boston, Bogdan and Omar dive into Klaviyo’s biggest leap yet — the AI Marketing Agent and Customer Agent. They break down what these new tools mean for email marketers, how they’ll change day-to-day retention work, and whether this marks the start of a true AI-first era in Klaviyo.

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Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM. 

From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back. 

Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025.

💬 Drop a comment below!

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Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably.

And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands.

👉  Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks

💬 Drop a comment below!

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Most brands treat list growth like a checkbox - but the best brands know it’s the foundation of higher conversion rates and faster CAC payback. 

In this episode of Klaviyo Geeks, we break down the latest Klaviyo updates, why “just having one popup” won’t cut it in 2025, and how to actually turn signups into revenue. 

From smart popup strategies to welcome flows that sell, we’ll show you how to track the right metrics and make list growth one of your highest-leverage channels.

💬 Drop a comment below!

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Recorded live at K:LDN 2025, this episode of Klaviyo Geeks dives straight into the Klaviyo Omniverse with CMO Jamie Domenici and Head of Product Service Grant Deken. 

From bold product reveals to the future of AI, CRM, and omnichannel marketing - this one’s packed. 

Hear the vision, the roadmap, and what’s really coming next for brands using Klaviyo.

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Welcome back to Klaviyo Geeks — the no-BS podcast where we break down retention, deliverability, and everything in between.

In this episode, Omar and Bogdan pull back the curtain on the inbox killers we keep seeing in client accounts—from sketchy domain setups to sending habits that silently tank your sender reputation.

🎙️ Featuring:
– Updates from Bogdan & Omar
– Why your 99% delivery rate doesn’t mean you’re inboxing
– The sending habits destroying your email reputation
– Easy deliverability fixes most brands ignore

👉 Grab the deliverability checklist here

💬 Drop a comment with the beliefs you’ve unlearned, and tag us on LinkedIn.

👉 Subscribe for more no-BS D2C retention strategy.

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@klaviyogeeks

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In this episode, we’re calling out the tactics and “best practices” we once believed - but now know were holding us (and our clients) back. From email frequency myths to flawed loyalty logic, we break it all down.

🎙️ Featuring:
– Updates from Bogdan & Omar
– The beliefs we had to unlearn to scale smarter
– Quick-fire myth-busting + agency-tested insights

💬 Drop a comment with the beliefs you’ve unlearned, and tag us on LinkedIn.

👉 Subscribe for more no-BS D2C retention strategy.

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In this episode of Klaviyo Geeks, we’re pulling back the curtain.
After managing millions in email revenue across dozens of D2C brands, we’ve seen the good, the bad, and the downright painful.

We’re breaking down 4 harsh truths most email marketers and agencies won’t admit - until it’s too late.

If you’re a $1M+ Shopify brand relying on email for growth, this is the unfiltered advice you didn’t know you needed.

💥 This one’s not for the fragile ego. Let’s get into it.

#KlaviyoGeeks #EmailMarketing #DTCgrowth #RetentionMarketing

Links to topics and resources covered in this episode

• Flow Prioritization Table
• Prioritization framework spreadsheet
• Customer Value Optimization Blog Post
• Value/Goal Tree

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@klaviyogeeks

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