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K'Lee Terrazas: From Solopreneur to Scale: Standing Out in a Vanilla World
About K'Lee Terrazas:
K'Lee Terrazas is the founder of Legal Lead Sharks, bringing over 15 years of experience in sales and marketing to help law firms grow smarter and scale faster. More than just a Google Ads agency, her team acts as a fractional CMO, guiding firms from lead generation to signed cases by fixing the often-ignored systems after the click. Through this work, K'Lee uncovered a major bottleneck in most firms: intake. This inspired the creation of Intake EQ, a modern solution that uses smarter systems, streamlined follow-up, and realistic AI Voice Agents to convert more leads without the burden of hiring or managing staff.
When her husband Jason joined the team, his expertise in HR, payroll, and payments expanded their offerings with PayLynx Global, automating backend tasks like payroll and compliance. Together, they help law firm owners stop wearing all the hats and start focusing on what matters—being the attorney. From high-quality lead generation and intake automation to payment systems and CRM support, their mission is simple: Automate. Delegate. Eliminate.
In this episode, your hosts, Jason and Scott, together with K'Lee Terrazas discuss:
- Personal Branding Matters
- Marketing is a Wealth Multiplier
- Storytelling Builds Trust
- Consistency Drives Success
- Understand Your Marketing Metrics
Key Takeaways:
- Marketing isn't just a checkbox—it's the lifeblood of business growth.
- Storytelling transforms cold leads into warm connections by revealing your authentic self, as crafting narratives that solve problems can resonate emotionally with your target audience.
- When clients connect with you as a person, they're more likely to trust and choose your services.
- Consistent content creation, especially through video, builds credibility and visibility in a crowded marketplace, and showing up regularly with valuable insights positions you as an expert in your field.
- Delegating specialized tasks to experts who can interpret data allows you to focus on your core strengths and vision.
"If you have a business right now and sales feels like pulling teeth, it's because you're not doing marketing right?” — K'Lee Terrazas
Connect with K'Lee Terrazas:
Website: https://legalleadsharks.com/
LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/
Instagram: https://www.instagram.com/legalleadsharks/
Connect with Jason and Scott:
Website: https://henderxcapital.com/masteryourmillions
X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs
Facebook: https://www.facebook.com/groups/realestateinvestorsofutah
Instagram: @henderxcapital https://www.instagram.com/henderxcapital/
@jasonihenderson https://www.instagram.com/jason.henderson/
Email: [email protected], [email protected]
View all episodes
By Dr. Jason and Scott HendersonAbout K'Lee Terrazas:
K'Lee Terrazas is the founder of Legal Lead Sharks, bringing over 15 years of experience in sales and marketing to help law firms grow smarter and scale faster. More than just a Google Ads agency, her team acts as a fractional CMO, guiding firms from lead generation to signed cases by fixing the often-ignored systems after the click. Through this work, K'Lee uncovered a major bottleneck in most firms: intake. This inspired the creation of Intake EQ, a modern solution that uses smarter systems, streamlined follow-up, and realistic AI Voice Agents to convert more leads without the burden of hiring or managing staff.
When her husband Jason joined the team, his expertise in HR, payroll, and payments expanded their offerings with PayLynx Global, automating backend tasks like payroll and compliance. Together, they help law firm owners stop wearing all the hats and start focusing on what matters—being the attorney. From high-quality lead generation and intake automation to payment systems and CRM support, their mission is simple: Automate. Delegate. Eliminate.
In this episode, your hosts, Jason and Scott, together with K'Lee Terrazas discuss:
- Personal Branding Matters
- Marketing is a Wealth Multiplier
- Storytelling Builds Trust
- Consistency Drives Success
- Understand Your Marketing Metrics
Key Takeaways:
- Marketing isn't just a checkbox—it's the lifeblood of business growth.
- Storytelling transforms cold leads into warm connections by revealing your authentic self, as crafting narratives that solve problems can resonate emotionally with your target audience.
- When clients connect with you as a person, they're more likely to trust and choose your services.
- Consistent content creation, especially through video, builds credibility and visibility in a crowded marketplace, and showing up regularly with valuable insights positions you as an expert in your field.
- Delegating specialized tasks to experts who can interpret data allows you to focus on your core strengths and vision.
"If you have a business right now and sales feels like pulling teeth, it's because you're not doing marketing right?” — K'Lee Terrazas
Connect with K'Lee Terrazas:
Website: https://legalleadsharks.com/
LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/
Instagram: https://www.instagram.com/legalleadsharks/
Connect with Jason and Scott:
Website: https://henderxcapital.com/masteryourmillions
X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs
Facebook: https://www.facebook.com/groups/realestateinvestorsofutah
Instagram: @henderxcapital https://www.instagram.com/henderxcapital/
@jasonihenderson https://www.instagram.com/jason.henderson/
Email: [email protected], [email protected]