Kliky, bidy, noviny - Novinky PPC Podcast CZ

Kliky, bidy, noviny - Novinky PPC Podcast CZ

By Ladislav VitoušBusinessMarketing
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Kliky, bidy, noviny - Novinky PPC Podcast CZ episodes

  • 043: Rozdíl mezi cookies 1. a 3. stran a co jejich zánik doopravdy znamená pro reklamu a analytiku (10. 5. 2021)

    PPC novinky 10. května 2021

    https://www.kaspersky.com/resource-center/definitions/cookies

    https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/

    https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier

    https://hanakobzova.cz/ppc-novinky-duben-2021/


    20 min
  • 042: Google proti celému světu, automatická doporučení, nákupní fáze a psychologie v marketingu (30. 4. 2021)

    PPC novinky 30. dubna 2021

    https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887

    https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/

    https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/

    https://www.searchenginejournal.com/why-top-of-funnel-matters/403034/

    https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology

    12 min
  • 041: Nenalhávejme si, že 1st party data můžou nahradit 3rd party cookies (16. 4. 2021)

    PPC novinky 16. dubna 2021

    https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/

    https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/

    https://www.wordstream.com/blog/ws/2021/04/12/first-party-data

    https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/

    https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/

    https://www.focus-age.cz/m-journal/aktuality/jak-zlepsit-vykon-videoreklam--google-ads-pridava-moznost-optimalizace-skrze-video-experimenty__s288x15849.html

    https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

    https://partnerdash.google.com/apps/auto-applied-recommendations/home

    15 min
  • 040: AI nástroje v online marketingu, optimalizace reklama pro Instagram a další (9. 4. 2021)

    PPC novinky 9. dubna 2021

    https://www.adleaks.com/ai-and-digital-marketing/

    https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/

    https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips

    https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/

    https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-347531

    16 min
  • 039: Konec cílení na zájmy a publika? Reálnější hrozba než by se mohlo zdát (2. 4. 2021)

    PPC novinky 2. dubna 2021

    https://ppcpodcast.cz/lucie-suchoparova

    https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/

    https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/

    https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match

    https://www.facebook.com/business/help/966883707418907

    https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/

    https://hanakobzova.cz/ppc-novinky-brezen-2021/

    13 min
  • 038: FLoC nesplňuje GDPR, přeložte si feed pro Heureka.sk a další novinky (27. 3. 2021)

    PPC novinky 27. března 2021

    https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/

    https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/

    https://www.mergado.cz/blog/preklad-popisu-produktu-translating-parrot

    https://www.clixmarketing.com/blog/2021/03/25/using-customer-reviews-to-build-trust-in-ppc-campaigns/

    https://www.jonloomer.com/ios-14-resources-for-facebook-advertisers/

    12 min
  • 037: Konec cookies, FLoC, cílení na LTV a další (19. 3. 2021)

    PPC novinky 19. března 2021

    https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857

    https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/

    https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/

    https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/

    20 min
  • 036: 15. března 2021

    PPC novinky 15. března 2021

    https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/

    https://www.adleaks.com/app-store-ads/

    14 min
  • 035: 12. března 2021

    PPC novinky 12. března 2021

    https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads

    https://www.jonloomer.com/how-to-share-facebook-custom-conversions/

    https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/

    https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/

    12 min

About Kliky, bidy, noviny - Novinky PPC Podcast CZ

From the publisher's feed

Nejzajímavější tipy a nejzásadnější novinky pro každého PPCčkaře. Servírované hezky za syrova a bez úprav. Tak trochu punk, tak trochu hlína. Dopřejte si každý týden svoji dávku.