KLIMB Podcast

Aurélien Descamps est Lead Brand Strategy chez Swile, après Canal+ Brand Factory et JCDecaux. Il a commencé par cinq ans de droit avant d'arriver dans la marque

Dans cet épisode, il explique ce que fait vraiment un brand strategist, pourquoi les clients veulent le logo mais refusent de financer la réflexion qui le rend juste, pourquoi Swile a internalisé sa propre agence avec créatifs, studio et brand managers, et pourquoi une bonne stratégie doit tenir sur un post-it

On parle aussi de sa vraie peur avec l'IA, qui n'est pas de se faire remplacer mais de voir disparaître le travail junior qui fabrique le jugement, de sa méthode pour faire débattre trois IA entre elles sans jamais leur laisser le final cut, et du moment exact où une marque doit se refaire

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Pierre a passé 17 ans dans le marketing tech français : Criteo quand la French Tech n'existait pas encore, puis Ledger, Alven et MyLight150

Dans cet épisode, il explique pourquoi la performance se loue et la marque se construit, ce qui déclenche vraiment un projet de marque côté client, et le plantage qui lui a appris qu'un rebranding se vend d'abord en interne.

On parle aussi de sa règle avec l'IA, de ce qui casse le couple CMO et fondateur, et de ce que fait un directeur marketing dans un fonds d'investissement

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Branding, intelligence artificielle et culture du feedback design : dans cet épisode du KLIMB Podcast, nous recevons Rémi Grousset, Head of Brand chez Brevo (ex-Malt), pour un échange riche sur la construction de marque en environnement de forte croissance.

Rémi revient sur son parcours singulier : des études en vente à Poitiers et Bordeaux, jusqu'à un master en design à Chicago, en passant par une année sabbatique en Indonésie. Il retrace son passage en agence (Bigger Band, Sweet Punk) sur des clients comme Dior, Chanel, Nespresso ou Ariane, puis son rôle chez l'annonceur Malt pendant cinq ans et demi, avant de rejoindre Brevo comme Brand Com Director.

Il partage sa vision du branding en pleine scale-up, l'usage concret de l'IA dans son équipe (agents Dust, briefs créatifs automatisés), sa méthode pour donner du feedback design, ainsi que sa philosophie du recrutement centrée sur les valeurs.

Un épisode qui mêle parcours personnel, stratégie de marque et réflexions sur le futur du travail créatif à l'ère de l'IA.

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In this episode of the KLIMB Podcast, we meet Samira Musa, Creative Executive at Netflix, who has worked across some of the most dynamic industries — from fashion and Apple to film and streaming.

Samira shares her unique journey from retail leadership at Apple to producing and commissioning shows at Netflix. She talks about the art and process of storytelling, how to balance creativity with execution, and what it really means to craft stories that connect with audiences.

Beyond her work in entertainment, Samira also opens up about her experience as an executive coach, her passion for helping others grow, and why understanding people is the key to leadership — in business, art, or life.

A thoughtful conversation about creativity, empathy, and leadership in the age of storytelling.

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This episode explores a different side of venture capital — one built on trust, long-term relationships and the power of brand. Keji Mustapha, CMO at Partech and one of Europe’s most respected voices in VC, shares her journey from early operator roles to leading brand, community and strategic communications at a multi-stage investment firm. She explains why venture marketing cannot be approached like SaaS or consumer marketing, and why VCs must focus on compound trust rather than funnels, performance dashboards or short-term campaigns.

Keji breaks down the three pillars of VC brand-building — curation, convening and the “infinite game” — and how Partech uses stories, founder-led content and high-quality experiences to build credibility over years, not quarters. We discuss what a CMO actually does inside a VC, how to measure ROI on brand, and how Partech rebuilt its identity to reflect who they truly are: bold, sharp, independent thinkers.

The conversation also dives into leadership, hiring for curiosity and agency, navigating imposter syndrome, and how to bring people along when selling ideas internally. Keji also reflects on working across London, Paris and New York, why relationships can’t be replaced by AI, and what it means to build a tribe that self-selects into your worldview. A candid, high-energy conversation on brand, trust and the future of VC.

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This episode dives into what it really takes to build marketing that works in 2025 — marketing that creates demand, builds trust, and compounds over time. Domitille de Saint-Exupéry, CMO at Lemlist, shares her journey from launching a DIY startup on YouTube to leading marketing at one of Europe’s fastest-growing outbound platforms. She explains how these early experiences shaped her conviction for value-first content, community-led growth and long-term brand building.

Domitille breaks down a simple but powerful framework every marketer should use: market maturity × budget. This matrix determines whether you should focus on capturing demand, creating demand, or doing both — and how to avoid the “dead zone” where neither marketing nor sales can succeed. We also discuss how to find your “genius zone” as a marketer, why CMOs must stay doers, and how to build expert content even when your team isn’t the target user.

The episode also covers TikTok for B2B, employee advocacy, hiring domain experts inside marketing, selling ideas internally, employer branding, and why resilience, curiosity and personal branding matter more than ever. A candid, actionable conversation for founders, marketers and CMOs building modern go-to-market teams.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

This episode dives into what it really takes to build marketing that works in 2025 — marketing that creates demand, builds trust, and compounds over time. Domitille de Saint-Exupéry, CMO at Lemlist, shares her journey from launching a DIY startup on YouTube to leading marketing at one of Europe’s fastest-growing outbound platforms. She explains how these early experiences shaped her conviction for value-first content, community-led growth and long-term brand building.

Domitille breaks down a simple but powerful framework every marketer should use: market maturity × budget. This matrix determines whether you should focus on capturing demand, creating demand, or doing both — and how to avoid the “dead zone” where neither marketing nor sales can succeed. We also discuss how to find your “genius zone” as a marketer, why CMOs must stay doers, and how to build expert content even when your team isn’t the target user.

The episode also covers TikTok for B2B, employee advocacy, hiring domain experts inside marketing, selling ideas internally, employer branding, and why resilience, curiosity and personal branding matter more than ever. A candid, actionable conversation for founders, marketers and CMOs building modern go-to-market teams.

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This episode explores how brand, content and creative operations come together inside a fast-moving SaaS company. Kevin Branscum, Senior Director of Brand Marketing at Typeform, shares his unconventional journey from fashion and luxury marketing to leading brand, creative and content teams in the tech world. He reflects on early agency work, the discipline gained from project management, and how these experiences shaped his approach to strategy, messaging and cross-functional collaboration at scale.

We dive into how Typeform operates as a globally remote company, the challenges of building campaigns with distributed teams, and what it takes to rethink brand foundations in a category where AI, AEO and shifting search behaviours redefine how people discover products. Kevin discusses the evolution of Typeform beyond “just forms,” the push toward platform-level experiences, and the importance of balancing innovative features with a clear, cohesive brand narrative.

The conversation also covers hiring, generalists vs specialists, measuring the impact of a rebrand, budgeting and resource allocation, influencer marketing, and why strong project management is one of the most underrated skills in modern marketing. Kevin shares candid thoughts on creative leadership, selling ideas internally, the limits of AI in early ideation, and how culture, curiosity and continuous learning shape long-term careers in brand.

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In this episode of the KLIMB Podcast, we sit down with Hugues-Yo, a marketing leader who has worked with iconic brands like The North Face, Vans, Geox, Oakley, and Canada Goose.

From retail marketing to brand transformation, Hugues shares two decades of experience leading global teams and helping companies shift from wholesale to D2C. He explains how to build authentic retail experiences, why creativity and speed define modern marketing, and how AI is changing the way we work.

Now working as a fractional CMO, Hugues helps challenger brands grow faster by combining strategy, creativity, and execution.

A sharp and inspiring conversation about leadership, transformation, and the future of marketing.

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In this episode of the KLIMB Podcast, we sit down with Joe Montefusco, Brand Design Lead at Zapier (ex-Mailchimp), to explore what it really takes to build a lasting, scalable brand system.

From his early days designing for small agencies to leading brand identity work at Mailchimp and Zapier, Joe shares how great brands are built — not just designed. We talk about creative leadership, the value of long-term brand thinking, the challenges of rebranding global companies, and how AI is reshaping the way design teams work.

A thoughtful conversation about the intersection of craft, strategy, and creative culture — and why taking risks is the only way to build a brand that lasts.

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