Bernardo Lemgruber is Head of Content & Creative at Pigment, the planning platform powering better decisions at scale for companies like Klarna, Figma, and Airtable. In this episode, Bernardo shares how he built content and brand teams inside high-growth B2B companies—and why creativity, trust, and emotional connection are just as critical in enterprise. We discuss how to scale storytelling with AI, why B2B brands should borrow from B2C, and what it means to build content that doesn’t just serve SEO, but humans. We also talk about what’s changing in content workflows, how to express trust through design, and how to find balance when you’re a new parent leading brand at a scale-up. A sharp, honest, and thoughtful conversation on modern B2B brand building.

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Nad Chishtie is the founding designer at Lovable, an AI-first product that enables anyone to build software—no coding required. In this episode, Nad shares how Lovable was built (and rebuilt), what it means to be a “founding designer,” and why the team prioritizes generalists over specialists. We discuss designing for AI acceleration, building with user feedback at scale, and how a small team can serve millions of users. Nad also shares thoughts on AI as a creative multiplier, and how product teams should rethink old startup playbooks. If you’re building in AI, designing user experiences, or scaling product with small teams—this is worth your time.

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Gareth Morgan, Head of Global Brand at Revolut, joins us to talk about what it really takes to shape a world-class brand from the inside. From design studios in Manchester and London to building and managing a 40+ designer team at Revolut, Gareth shares his unique journey—how he transitioned from agency life, how the Revolut brand matured in 2024, and how they launched a physical ATM experience that feels anything but traditional. We talk creative process, internal vs. external work, hiring philosophy, the role of AI, design feedback, and finding inspiration beyond Pinterest. It’s a deep and honest dive into the craft and mindset behind brand leadership at scale.

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Qu’est-ce que ça fait de construire la brand d’une scale-up B2B de 40 à 800 personnes ?
Dans cet épisode, je reçois Sébastien Navizet, ex-Creative Director chez Algolia, aujourd’hui freelance en brand design. On revient sur 15 ans de design, de Photoshop 7 aux design systems globaux. On explore :

– Comment il est passé des agences pub à la tech
– Pourquoi il a (déjà) mené deux rebrandings chez Algolia
– Ce que les fondateurs doivent comprendre sur l’impact réel d’une brand
– Comment organiser une équipe brand dans une boîte qui scale
– Les erreurs classiques des agences… et comment ne pas les répéter
– Sa vision du rôle de designer aujourd’hui, entre craft, soft skills et persuasion

Que vous soyez fondateur, designer, ou simplement passionné de branding, cet épisode est une masterclass à la fois honnête, concrète et inspirante.

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What’s it like to lead marketing at one of the most beloved tools in tech? In this episode, I sit down with Yann, Marketing Programs Lead at Notion, to dive into his unconventional path from customer support to leading programs across EMEA. We explore:

– How he got the job at Notion
– What makes Notion’s company culture so unique
– Why community-led growth only works if you actually help people succeed
– The truth about “building in public” vs. real market feedback
– Vibe coding, AI and other stuff to discover

Whether you’re into brand, marketing, community, or side-projects, this one’s full of takeaways.

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Dans cet épisode du KLIMB Podcast, Clément Rog (ex-PayFit, Shine, Slite, aujourd'hui chez Pennylane) partage son parcours et sa vision du marketing. On parle du rôle de chacun dans la construction d'une marque, du syndrome de l'imposteur, de l'impact de l'IA sur le marketing, et de l'importance stratégique du site web aujourd'hui.

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In this episode, Michael sits down with Stephanie Bowker, CMO at Defacto and former marketing leader at Spendesk. Together, they dive deep into what it really takes to build and scale powerful B2B brands.

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