Discipline, Desire, Dedication

Knocker to Market Owner


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Door to door sales, sales script, and market owner strategy—this episode shows the exact path from knocker to closer to launching a new market.

Learn how to qualify fast, build consistency, and lead a team the right way. From qualifying in months 4–5 to training closers and opening Reno, Axel breaks down appointment setting, recruiting, and the daily routine that beats burnout.

We cover sales mindset, leadership systems, and how to turn Nov–Jan into momentum for the whole year—without reinventing what already works.

If this helped, drop a comment with your biggest takeaway, like/subscribe for more door knocking tips, and share with your team.


00:00 Knocker to Closer: the real starting line

02:45 Learning the script & first door mistakes (fixes)

05:54 Consistency over hype: beating the mundane days

08:50 Reno launch: 90-day market owner play

11:46 Leadership shift: training closers & recruiting

14:40 Qualifying under pressure: mindset that holds

19:31 Final takeaways: do what already works—daily

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Discipline, Desire, DedicationBy Garrett Cotten and Dakota Lang

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